News

Ocean Spray Relaunches Pact

Initially launched in 2014 through a distribution partnership with PepsiCo, the original Pact beverages were marketed to consumers as a cleanse drink. The new 16 oz. bottles feature cleaner-looking packaging that highlight the beverage’s low-calorie count and emphasize its fruit content.

Idrink Named Official Water of Candlelighters Superhero 5K

Idrink representatives will be on hand to provide their multivitamin water to all participants and volunteers for this very important cause. Candlelighters Childhood Cancer Foundation originated in 1978 in Nevada to assist families whose children have been diagnosed with cancer, and has helped thousands in its thirty year existence.

Genius Juice Relaunches Coconut Smoothie

Approximately a year after Genius Juice discontinued its flagship coconut smoothie line, the beverage maker is shifting gears once again with a relaunch of its original product. CEO Alex Bayer said the company never wanted to discontinue its smoothie line, but that the company’s distribution had grown too wide for its manufacturing capabilities.

Evian Campaign Allows Consumers to See the World Through a Baby’s Eyes

Evian’s ‘live young’ brand promise has come to life year after year through its iconic baby campaigns. In the brand’s latest chapter, called evian Oversize, the creative execution will surprise and delight consumers across touchpoints in social platforms and out-of-home.

Spindrift Signs with Big Geyser

In a move that will give Spindrift a deeper presence l in the New York metro area, the sparkling water company today announced a long-term distribution deal with DSD giant Big Geyser.

Amazon Announces Lower Prices, Changes for Whole Foods

One day after Whole Foods' shareholders voted to approve the nearly $14 billion acquisition by Amazon, the e-commerce giant unveiled strategic changes to be rolled out across the retailer's stores beginning next week.

Revive Lands $7.5M Peet’s Investment

The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.

Stay Fresh Foods Earns SQF Level 3 Certification

Launched in 2013 by a team of food manufacturing veterans who immediately understood the advantages of HPP as a non-thermal lethality treatment, Stay Fresh Foods continues to keep pace with the explosive demand for the post-packaging technology.

LaCroix Rising, But For How Long?

According to several industry analysts who shared their insights with BevNET for this story, while the company should continue to enjoy LaCroix’s outsized success in the short-term, issues on the horizon could present National Beverage with serious challenges in the future.