WestRock Product Granted Cradle to Cradle Certification for Beverage Packaging


NORCROSS, Ga. – WestRock Company, a leading provider of differentiated paper and packaging solutions, and global brewer CarlsbergvGroup, have collaborated on the first combination of primary and secondary beverage packaging to receive Cradle to Cradle certification, the two companies announced today.

WestRock has received Cradle to Cradle Bronze certification for the Kronenbourg 1664 6-Pack Carton, made from WestRock’s Carrier Kote Coated Natural Kraft paperboard. This material provides excellent print quality with sharp, clear graphics capturing attention on the shelf and it gives optimal protection to the glass bottles, remaining strong even when wet.

The Cradle to Cradle Certified Product Standard guides designers and manufacturers through a continual improvement process that looks at a product through five quality categories — material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness.

This achievement is the result of deep collaboration between WestRock and Carlsberg and a shared commitment to sustainability. WestRock joined the Carlsberg Circular Community (CCC) in 2014, and continues to collaborate through ideation, efficient design and material reduction, among other initiatives. The CCC is a partnership between Carlsberg and key supplier partners that was created to rethink product packaging to ensure quality, optimize raw material inputs, eliminate waste and improve end-of-life environmental impact.

“Sustainable development is only possible with strong partnerships and a true commitment to innovation.  We are proud to partner with WestRock to continue to drive new ideas that increase our customers’ enjoyment of our products and protect the environment,” said Michael Hinrichs, chief procurement officer, Carlsberg Group. “We appreciate WestRock’s active contribution to the CCC and look forward to continued partnership in the coming years to achieve the ambitious targets in our new sustainability program, Together Towards ZERO.”

“Sustainability is a key part of our value proposition for customers,” said Nina Butler, chief sustainability officer, WestRock. “We value the trust that Carlsberg has put in us, and we look forward to continuing to deliver winning solutions that enhance sustainability.”

About WestRock

WestRock partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.com.

About sustainability at the Carlsberg Group

The Carlsberg Group’s sustainability programme, Together Towards ZERO, is a response to global challenges such as climate change, water scarcity and public health issues. It consists of four ambitions and corresponding targets to be achieved by 2022 and 2030 respectively. The ambitions are: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture. The programme encapsulates how the Carlsberg Group is pursuing its purpose of Brewing for a better today and tomorrow. It is based on a scientific approach and is in line with the UN Sustainable Development Goals.