News

ROAR Organic Launches #SodaSucks Viral Video Campaign

ROAR Organic, a new electrolyte-infused hydration beverage sold at retailers in New York and California, launched #SodaSucks, a comical viral video series aimed to educate consumers on the adverse effects of drinking sugar-sweetened carbonated beverages.

MATI Energy Continues to Innovate Following Fundraise

Mati, LLC, maker of the leading healthy energy beverage, continues to disrupt the energy drink category with impressive triple digit growth, distribution gains and an upcoming branding refresh that will be supported with an additional $2.55 million in Series A financing. This close comes shortly after the $2.5M close in April.

True Drinks Announces Record First Half Results

True Drinks Holdings, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, have announced its financial results for the second quarter of 2017.

Jim Beam Releases Vanilla Offering

Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown color.

Koa Ceases Operations, Founder Joins Dirty Lemon as COO

Unable to secure the necessary funding to continue production of its uniquely formulated beverages, Koa has shut down. Launched in 2009, the company developed a proprietary process to extract sugar and calories from a blend of fruit and vegetable juices, resulting in a clear, nutrient-rich drink that Koa marketed as “olakino.”

Stay Fresh Foods Earns SQF Level 3 Certification

Launched in 2013 by a team of food manufacturing veterans who immediately understood the advantages of HPP as a non-thermal lethality treatment, Stay Fresh Foods continues to keep pace with the explosive demand for the post-packaging technology.

DS Smith Releases Integral Air Return Tap for Liquid Dispensing

DS Smith Plastics’ Worldwide Dispensers is introducing a new product line of integral air return liquid dispensers with variable flow control. The new product line features a lean design and will come in two distinct push-tap styles to fit a variety of applications.

Mezcales de Leyenda Introduces 4 Limited Artisanal Mezcal Expressions

Mezcales de Leyenda has announced the release of four limited release mezcals that each benefit a specific social or environmental cause. These mezcals are produced in partnership with unique species of agave and hyper-small mezcaleros to ensure that they are like no other agave-based spirits available today.

IRI Report: Navigating Consumer Differences & Desires

Consumers are buying into new kinds of store programs and formats that better fit their needs– and it’s evolving the food industry as retailers know it, according to market research firm IRI’s Channel Performance Report released last month.

Ethan’s Shots Aim For Cider Vinegar Success

In developing a new line of 2 oz. apple cider vinegar shots, Ethan's founder Ethan Hirshberg aims to create an appealing delivery system for an ingredient that’s not so appealing on its own.

JUST Water Announces Exclusive Partnership with Houston Zoo

Guests now have two choices when purchasing water at the zoo – an aluminum reusable water bottle (pre-filled with water) or a JUST Water recyclable, paper-based water bottle at any of the restaurants or kiosks. JUST Water bottles are made up of 82% renewable resources, leaving behind a much smaller carbon footprint than bottles made entirely of plastic.

CAVU-Backed Waterloo Sparkling Preps National Launch

Positioning itself as a fuller-flavored challenger brand in a burgeoning category, Austin-based Waterloo Sparkling Water will launch nationally next month in all Whole Foods stores, along with several other retail chains throughout the country.

Project Juice Expands to the East Bay, Enters Berkeley Market

The 680-square-foot space is situated in the new Jamestown Properties development at 1911 Fourth Street in Berkeley, and will be open seven days a week. A grand opening party is slated for 11 a.m. to 2 p.m. August 12.