News

Messina Departs VEB to Become Global CMO at Beam Suntory

As part of VEB’s senior leadership team, Messina played a critical role identifying emerging trends and investment opportunities for VEB, whose primary objective is to find and nurture the next generation of billion-dollar brands. for Coke.

Brown-Forman Launches Coopers’ Craft Bourbon

Coopers’ Craft, Brown-Forman’s first new bourbon in 20 years, will be available in select markets this summer and celebrates the company’s more than 70 years of barrel-making and wood expertise.Coopers' Craft, Brown-Forman's first new bourbon in 20 years, will be available in select markets this summer and celebrates the company's more than 70 years of barrel-making and wood expertise.

World Food Processing’s PURISPea Receives GRAS Status

The GRAS status confirms that PURISPea is safe for use as a protein source in foods such as bakery products, cereals, snack foods, smoothies, beverages, soups, imitation dairy products, dry instant milk shake mixes and protein drinks, instant powdered nutritional beverages, vegetarian products/meat analogues and meal replacement bars.

The Coconut Water Situation

Coconut water has seen a surge of innovation of late with brands pushing the category into previously unchartered territories via new products, packaging choices and processing methods.

Outlaw Energy Partners with Jason Aldean

First available in southern California and Nevada, now expanding to northern California, Oregon, Washington and other points throughout the west in 2016. Outlaw Energy Drink comes in five flavors: Original, Passion, Fruit Punch, Fresh Zero and Tropical Zero.

Caliwater Enters Whole Foods’ Northern California Region

Caliwater is available at gourmet/health food stores, and top-tier retailers in the U.S. including Whole Foods, Sprouts Farmer’s Markets, The Fresh Market, Kroger, Cost Plus World Market as well as online at DrinkCaliwater.com and Amazon.com.