Tea continues to be one of the fastest-growing categories in the mainstream beverage set, up nearly 10 percent over the past 52 weeks. A lot of this is being driven by Lipton Pure Leaf and Gold Peak, which has a strong presence in both chilled and ambient areas.
This new line utilizes a synergistic blend of Rebbl's Clean Complete Plant Protein from sunflower, pea, and pumpkin enlivened with the brand's signature adaptogen blend of maca, ashwagandha, and reishi.
"This is an incredible day for VEEV Spirits,” said Courtney Reum, VEEV co-founder. “We started this company with a vision of creating A Better Way To Drink™ and changing the way people think about the alcohol industry, and Donn Lux and his team share our values and will help these brands reach their full potential.”
The package refresh was led by New York based design agency Flood Creative, responsible for iconic brands like FUZE, Body Armor and NOS Energy.
This project is meant to improve the watershed of the Santa Ana River and its tributaries over multiple years.
The collection showcases three varietals for iced tea: Sonoma Chardonnay, Sonoma Rosé, and Sonoma Cabernet.
In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”
ffective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands including BACARDÍ, GREY GOOSE, BOMBAY SAPPHIRE, DEWAR’S, MARTINI and ANGEL’S ENVY, among other leading brands and labels in these two states.
The campaign includes an updated logo, company icon and tagline, all of which translate Agua’s objective of reinvented hydration with great taste, low calories and powerful electrolytes for the ‘water-bored’ consumer.
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
Classically aged in in white American oak and uniquely infused with a hint of freshly cut orange peels, Rum:30 offers a subtle orange aroma and a complexity of flavors that gives it a relaxed Floridian vibe.
Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
Yahoo Finance reported on the company’s wellness initiative dubbed “See Ya Soda,” which will also see the end of fried food, white bread and pasta in Reebok’s cafeteria.
Light whiskey denotes a grain spirit that’s been distilled at a higher proof than a straight whiskey -- between 80-95 percent alcohol by volume (ABV) versus less than 80 percent ABV respectively.
