News

Danone to Acquire WhiteWave Foods for $12.5 Billion

The deal will nearly double the size of Danone’s North America footprint, increasing it from 12 to 22 percent of the company’s total portfolio and align it with several fast-growing brands focused on healthy and sustainable lifestyles.

CORE Hydration Announces Partnership with Tone It Up

Led by founders and personal trainers Karena Dawn and Katrina Scott, Tone It Up is a fitness community that inspires millions of women to be their best selves through workout videos, fitness challenges, meal plans and the duo’s infectious positivity.

Our/Los Angeles, A New Vodka Distillery in Downtown L.A., Launches

Our/Los Angeles is born of a partnership between Steven Ocheltree and Tyler Simmons —co-founders of creative agency Sew— and Pernod Ricard's Our/Vodka brand, which teams up with local entrepreneurs around the world to give select cities their own vodka.

Jones Soda Launches Birthday Party Variety Pack at Sam’s Club

The pack will be available at select Sam’s Club locations in Arkansas, Colorado, Connecticut, Georgia, Kentucky, Massachusetts, Maine, Michigan, Mississippi, New Hampshire, Ohio, Texas, Utah, Oklahoma, Kansas and Virginia.

Muscle Milk Signs Noah Syndergaard

The MUSCLE MILK® brand will feature Syndergaard in marketing collateral at retail locations throughout New York, in digital and social content and through unique brand experiences for retail and distributor partners.