News

Sparkling Ice Names Wexley School for Girls Agency of Record

As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.

Stoneyard Distillery Launches Rum Horchata

Lucky-Oh Horchata Specialty Spirit is making its debut in retail locations across Colorado including Denver and the Western Slope markets of Vail and Aspen, with national distribution set to follow beyond summer 2016.

KyMar Farm Distillery Announces Development of New Beer-Based Whiskeys

KyMar Farm Distillery is pleased to announce the development of a new beverage, a whiskey made from a beer mash. Currently, there are only a few whiskeys of this type available in the United States. The new product will be available in 375 ml bottles on September 1st.

Totally STōKed: WhiteWave Enters Cold-Brew Coffee Category

Food and beverage conglomerate WhiteWave Foods has waded into the fast-growing cold-brew coffee category with the launch of STōK, a new line of RTD iced coffees. The company quietly launched the brand in March, leading with two multi-serve offerings and recently debuted three single-serve varieties.

AQUAhydrate Signs Distribution Agreement with Europa Sports Products

As for the implications for AQUAhydrate’s existing distributor network, Kravitz said he expects the partnership with Europa to significantly accelerate the brand’s penetration of untapped outlets that land outside the core capabilities of the company’s current distribution partners.

Natalie’s Juices Now Available at Publix

The three juices – Lemonade, Orange-Beet Juice, and Honey Tangerine Juice – join Natalie’s Grapefruit Juice, Orange Juice and Strawberry-Lemonade, on the shelves of every Publix Super Market in Florida, Georgia, South Carolina, North Carolina and Tennessee.