Yellowstone Limited Edition Kentucky Straight Bourbon Launching in October
With only 6,000 bottles produced, the ultra-premium bourbon is the marriage of a seven-year rye, a seven-year wheated and a 12-year rye.
News
Nutpods Sells Out of Initial Production Run
The next nutpods production run is complete, and Green Grass Foods expects to have Original and French Vanilla flavors back in stock in within a week.
L.I.F.E. Energy Drink Makes its Hong Kong Debut
L.I.F.E. is owned by Mike Miller who along with his team created MWFC Global Ventures Hong Kong Limited as the rights owner in Asia with Hong Kong being the first market to sell the drink in the region.
XYIENCE Replaces Cage Fights with College Football in Brand Relaunch
Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
JUST Water Launches at Whole Foods in Tetra Pak’s Tetra Top Bottle
JUST Water will begin its national rollout next month with Whole Foods Market and OTG, the leading airport restaurant and retail management company.
CSPI: Soda Industry Spent $106 Million Combatting Public Health Initiatives
CSPI’s analysis found that nearly $52 million of the soda industry’s efforts were spent challenging federal public health initiatives while the bulk of the remainder was spent at the state level.
Celsius Hires Linda Loren-Gulla as Vice President of Marketing
Prior to launching her tenure with Celsius, she served as the Vice President of Marketing for Genius Central, Inc., a leading provider of technology and marketing solutions serving more than 3,500 retailers and 2.5 million consumers.
Beach Whiskey to Launch This Fall
At launch, the Beach Whiskey portfolio includes Original (40 percent ABV / 80 proof), Bonfire Cinnamon (35 percent ABV / 70 proof), and Island Coconut (26 percent ABV / 52 proof).
JUICERA Introduces ‘JUICERA Kids’ Line at Whole Foods
JUICERA Kids juice is available in 10-ounce bottles for a suggested retail price between $4.49 and $5.49.
Deadworld Soda Adds Distribution in Canada
Deadworld Zombie Sodas are available in 12 unique flavors and feature labels drawn by 41 comic book artists who have provided their own creative spin with depictions of zombies and characters based on the long running cult-favorite Deadworld comic book series.
Coke Zero Kicks Off Year Three with ESPN’s ‘College GameDay’
This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.
DRY Drops its Soda Surname, Now ‘DRY Sparkling’
The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.
PepsiCo to Use Sweetmyx Flavor Enhancer in Mug Root Beer, Manzanita Sol
Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.
ULIVjava Expands West Coast Distribution into Safeway and Vons
ULIVjava Martha Stewart "Coffee with Benefits"® ready-to-drink iced coffees were introduced in July 2014