Fabio Di Giammarco Named to Top Marketing Role for BACARDÍ Rum
In this role, Di Giammarco is responsible for the BACARDÍ rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing.
News
Vita Coco Adds Six Pro Athletes to its Roster of Brand Ambassadors
In addition to working with individual talent, Vita Coco is also the exclusive coconut water sponsor of the Los Angeles Clippers.
ITO EN Launches Limited Edition TEAS’ TEA Shincha at Whole Foods
TEAS' TEA SHINCHA is packaged in a 16.9 fl. oz. recyclable BPA Free PETE bottle with a suggested retail of $1.99. Available in Whole Foods nationwide, select specialty markets and teastea.com.
Titan Tea Expands Distribution Through UNFI’s Speed to Market Program
Now available in UNFI’s distribution network nationally, to kick off its expansion, Titan Tea will be introduced through UNFIs Speed to Market Program, making the product available in 300 of UNFI’s top independent retailers who want to be among the first to offer their customers the newest natural and organic products.
Coca-Cola Products Now Available at all Freebirds World Burrito Locations
Freebirds is owned and operated by Tavistock Group with nearly 100 restaurant locations across seven western United States, including Texas, California, Kansas, Louisiana, Missouri, Oklahoma, and Utah.
Wallaby Yogurt Company Introduces Organic Whole Milk Kefir
Wallaby Organic Whole Milk Kefir is available in Strawberry, Cherry, Peach, and Plain, and comes in a 32oz bottle.
DRY Celebrates 10-Year Anniversary with Limited-Edition Lemongrass Flavor
The Reserve Edition Flavor will be available via select retailers in the Pacific Northwest, including QFC, Fred Meyer, Safeway, PCC and Metropolitan Market, and online nationwide at Amazon.com (SRP $9.99 per 4-pack of bottles) this August.
It’s ‘All Aboard’ the Coke Trucks for Aloe Gloe in L.A.
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
Q&A: Bulletproof Coffee Founder Talks FATwater and Trinity Ventures Investment
The capital raise arrives as Dave Asprey looks to expand Bulletproof beyond its e-commerce base, with plans to open up brick-and-mortar cafe locations and enter the ready-to-drink (RTD) beverage segment.
Coco Libre Wins NCW Magazine’s 2015 Eco-Excellence Award
Winners were selected by fans voting Coco Libre Organic Original and Organic Pineapple coconut waters as winner of the Beverage Nutrition category.
Celsius Announces Gluten-Free Certification
The certification was completed by Merieux NutriSciences, an industry leader in the safety and quality analysis of consumer goods.
Coca-Cola Releases 2014/2015 Sustainability Report
The report also updates other areas of progress, including efforts to reduce the carbon footprint of the “drink in your hand” by 25 percent and to sustainably source key agricultural ingredients globally by 2020.
Mountain Dew and Doritos Kick off “Fuel Up for Battle” Campaign
Mountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited time only.
KeHE Distributors to Expand Partnership with Albertsons
The award significantly expands KeHE's existing business with the Company, particularly in the western United States.