By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.
“We are thrilled to have these two elite athletes endorsing Alkalife TEN spring water,” said Jose Fernandez, chief executive officer of Alkalife TEN.
The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.
“A core part of our mission at REBBL is to continue to educate and engage consumers in the health benefits and power of functional beverages, specifically the power of our unique and delicious formulations to support a healthy, active lifestyle in an increasingly stressful, fast paced, more connected world,” explains Palo Hawken, Founder of REBBL.
The Tropics® broad line of premium beverage mixes complements Bevolution Group's already robust selection of shelf-stable and frozen juices, juice-based drinks, cocktail mixes, lemonades, energy drinks, teas, flavor shots, thickened & enhanced waters, and other beverage products.
Craft mixer brand Powell & Mahoney has completed its first round of outside investment, pulling in new capital from three sources, including Fenwick Brands, a middle market investor and operator focused on the consumer packaged goods space.
The move brings Bluewater Farms Fresh Cranberry Juice into over 150 additional locations throughout Massachusetts, New Hampshire, Vermont, Maine, and Rhode Island.
Pre-orders are being taken for starter kits, consisting of a hot box, plus 12 8-ounce cans of assorted flavors ($69.99).
The newest addition to the SKYY Infusions lineup will also feature prominently in SKYY’s upcoming “Let’s Holidayy” campaign. The 360-degree marketing effort includes dramatic out of home advertising; extensive social media outreach; on- and off-premise activations.
Moringa (Moringa oleifera) is a tree grown in subtropical areas of Central and South America, Africa and South Asia. The moringa tree’s seeds and leaves are both edible. However, it’s the leaves that are being heralded by Western companies as a superfood.
Bain’s Cape Mountain Whisky, South Africa’s first and only 100 percent single-grain whisky, is now launching in target markets throughout the Northeast including New York and Massachusetts, and expanding its distribution base in much of the Midwest.
Made locally, the cider from 100 percent N.Y. apples is distilled to a fine spirit at Black Dirt Distillery upstate before being aged in char 2 oak barrels at Brooklyn’s Van Brunt Stillhouse. Hand-labeled and individually numbered, the first batch will be available at select NY State retailers and online in a limited run of just 400 cases.
Just weeks after Peet’s Coffee & Tea announced that it would acquire third-wave coffee darling Stumptown Coffee Roasters, the company is making another blockbuster investment in the super-premium coffee segment, today announcing that it has agreed to buy a majority stake in specialty roaster and retailer Intelligentsia Coffee.
Facilitating the brand’s expansion into the U.S. is Randy Shefshick, former vice president of sales for Rockstar Energy and founder of sparkling water line Something Natural.
