LifeAID and I AM ADAPTIVE Provide Custom Wheelchair for Adaptive Athlete Michael Mills
The FitAID sponsored wheelchair is fabricated to Mills specifications by Xcalibar Sports Chairs, maker of Mills' other unique chairs also built for competition.
News
Cheerwine Named the Official Soft Drink of the National Barbecue Association
NBBQA and Cheerwine will join together for several promotional and awareness campaigns throughout the year, from events to online marketing, including a locator app that directs users to nearby Cheerwine and BBQ.
Icebox Water Partners with GrubMarket
Through this new distribution outlet, consumers will be able to purchase delicious, environmentally-friendly Icebox Water online and have it delivered with the rest of their grocery list at a low cost.
Stumptown Coffee Debuts Grand Cru Cold Brew Gesha
This limited production is available in elegant 750mL bottles in all Stumptown cafes.
Boxed Water and Legacy Ventures Team Up with Holt Renfrew
Boxed Water will be given out at Holt Renfrew locations across Canada on November 4th during the retail giant's holiday kick off, which also marks their national charity shopping night while 10% of all sales from 5pm to 9 PM are donated to The Children's Wish Foundation of Canada.
Celsius Launches “Turn Up With Celsius” Social Media Contest
“Turn Up With Celsius” is a social media contest asking fans to share their reactions to drinking Celsius in an original short video for a chance to win one of over 150 prizes, including three prizes of a weekend stay for two on the 6-star, 170’ Celsius Yacht.
Jones Soda Co. Reports Third Quarter 2015 Results
For the third quarter of 2015, the Company reported revenue of $3.8 million compared to the prior year’s third quarter revenue of $4.4 million.
Monster Energy Announces Partnership with Ronda Rousey
Along with her illustrious and untouchable career in UFC, Rousey has a budding career as an actress and has landed roles in major films to include the Expendables 3, an action-packed role in Furious 7, and her most recent role in Entourage.
Spice Attacks the Beverage Aisle
Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.
Tio Gazpacho Rounding Out $500K Raise
Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.
Heritage Spirit of India “Feni” Enters US Market with Wirtz Beverage Distribution
Feni can be purchased at Chicagoland Binnys, Marianos, and Whole Foods Markets
E-Hydrate Sponsors Derrike Cope Racing Ahead of NASCAR Xfinity Series Race
“Proper hydration is relevant to the fans, but also the drivers. It’s common for drivers to be treated for dehydration right off the track, as we have seen several times this season. Connecting E-hydrate with the demanding world of high-performance auto racing makes so much sense and we’re excited to get behind the entire Derrike Cope team,” stated Peter Evans, Chief Marketing Officer for E-hydrate.
SodaStream Partners with American Diabetes Association to Promote Calorie-Free Beverage Consumption
In conjunction with American Diabetes Month® (ADM), throughout the month of November; SodaStream, will support the Association to raise awareness as part of their Eat Well, America!SM campaign. As part of the relationship, SodaStream will support the American Diabetes Association’s National Healthy Lunch Day SM. SodaStream is recognized as a supporter of the Healthy Lunch Day SM initiative, which takes place annually on the third Tuesday in November.
Press Clips: Sprite Uses Snapchat; Taco Bell Tests Out Rockstar Slushies
By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.