News

Soylent 2.0 Puts Algae in a Bottle

The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.

Harmless Harvest Drops “100% Raw” From Labels

Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.

Vita Coco Launches Lemon Tea Variety at Kroger

Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.

New on FBU: How to Efficiently Optimize Your Retail Strategy

To better understand methods for getting a retailer to optimally sell your product, including strategies in both category and shelf management, working with brokers and how to navigate sales data, FBU recently sat down with Daniel Lohman, who is a strategic advisor specializing in the organic and consumer packaged goods industry.

Coco Libre Hydrates Vans US Open of Surfing

Coco Libre recently won the Eco-Excellence Award for Nutritional Beverage as given by finalist for NCW (Natural Child World), and is the best selling organic coconut water on the market.

Ingredient Trends: 5 for Function

All of these natural functional products are available in beverages right now: and they’re growing and on-trend.