Five Years in Review
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
News
FOCO PURE Coconut Water Gets Authorized in 800 California 7-Eleven Locations
BROOKLYN, NEW YORK (December 1, 2014)—FOCO PURE Coconut Water has been authorized in 800 7-11’s in California and has started shipping an initial 90 7-11 locations already. 12 FOCO PURE…
PepsiCo Announces Two New Leadership Appointments
Enderson Guimaraes and Ramon Laguarta have been promoted within the company's management team.
‘tude Juice Now Available at Fresh Direct
FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area.
Booker’s Bourbon Announces Release of Batch No. 2014-6
Batch No. 2014-6 was hand-selected by Fred Noe, Beam’s 7th Generation Master Distiller, and the “Booker’s Bourbon Roundtable” of whiskey writers and experts.
Random Thoughts to Ease Into 2015
One reality of getting older is that your attention tends to wander. Hence, I present some disparate thoughts to ponder.
Press Clips: Soda Makers Switch It Up
Americans are drinking less soda than ever before and as a result, soft drink makers are looking to get creative.
HINE Vintage Cognacs and Anchor Distilling Company Introduce Domaines HINE Bonneuil 2005
Bonneuil 2005 will be the first expression in a new collection of single grand cru, single harvest cognacs, originating exclusively from HINE’s own 297 acre estate, Domaines HINE.
Coca-Cola Congratulates World Champion San Francisco Giants with Commemorative, Special-Edition Cans
SAN FRANCISCO, Calif.–(BUSINESS WIRE)–Coca-Cola is celebrating the 2014 World Champion San Francisco Giants with the release of a limited-edition commemorative can. The specially-designed, collectible cans proudly mark the third world…
Katy Perry to Headline the Pepsi Super Bowl Halftime Show
Katy acknowledged the performance on Twitter while watching the Dallas Cowboys – New York Giants game in Australia where she is currently on her Prismatic World Tour.
Absopure Introduces Three New Flavors of Cap10 Sparkling Water
Cap10 All Natural Sparkling Mineral Water is an unsweetened, calorie free, no artificial anything refreshment available in 20oz and one-liter bottles.
Dewar’s Reimagines Iconic “Profiles” Campaign
Dewar's has announced an extension of the 'Live True' campaign with the launch of "Dewar's Profiles," a digital version of the brand's successful print campaign from years ago.
VEEV Spirits Partners With Cuipo to Promote Rainforest Preservation
VEEV Spirits will be donating $1 for every drink sold through participating on-premise accounts (up to $30K), to Cuipo's non-profit foundation "One Meter at a Time," whose primary responsibility and mission is to protect and preserve the rainforest through education and brand activation.
FDA Announces Widespread Calorie-Listing Regulations
The FDA will now require establishments with a foodservice component, including restaurants, grocers and convenience stores, with 20 or more locations to list caloric information on their menus.