Welch’s Appoints New VP of R&D/Corporate Quality
Welch's, the world's leading marketer of Concord and Niagara grape-based products, today announced the appointment of Mari Rodriguez as the VP of R&D/Corporate Quality.
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Stoli Announces New Advertising Campaign: “THE Vodka”
The campaign boldly celebrates the brand's authenticity and places the spotlight on Stoli's heritage as a trailblazer in the vodka category for the past 80 years, according to the company.
William Grant & Sons Acquires Drambuie Whisky Liqueur
William Grant & Sons’ Chief Executive, Stella David commented: “We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio, it has a very rich history and a great story to tell and we are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers”.
Celsius Announces National Fitness Challenge
Celsius®, the world’s first Negative Calorie beverage backed by clinical science, is excited to announce the launch of the national Celsius Challenge to encourage consumers to incorporate a can of Celsius into their everyday daily fitness routine.
PepsiCo Foundation Supports Latino Youth Leadership Development
The Congressional Hispanic Caucus Institute (CHCI) proudly announced today a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders.
CIROC Ultra Premium Vodka Adds New Pineapple Variety
To celebrate the new flavor launch, the brand has also been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections scheduled to take place through September 11, 2014.
Distribution Roundup: Balance Water, Cheribundi to Kroger
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
Bell Flavors Appoints New President of the Society of Flavor Chemists
Cynthia Lipka, Bell’s Senior Flavorist has been appointed President of the Society of Flavor Chemists (SFC) for 2014-2015.
Investors Dispute Bargain Valuation for Sparkling ICE
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
Cold Star Builds Brand Awareness With Student Ambassador Program
Cold Star, Inc. had great success building brand awareness with a pilot student ambassador program conducted in the spring at five universities, including Penn State Altoona, Villanova, West Chester, Kutztown and Rowan.
Wells Fargo Survey: Coca-Cola Deal, Innovation Boost Monster
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
Anchor Distilling Company Debuts Anchor Old Tom Gin
Anchor Old Tom, like its historical predecessors, is pot-distilled with juniper berries and other botanicals, sweeter than modern London dry gin, and bottled unfiltered. Though produced with the traditional botanicals star anise and licorice root, Anchor Old Tom also features an unconventional ingredient—stevia.
Lumi Brings HPP Juice to The Fresh Market
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
TracHealth Expands Distribution With UNFI
TracHealth has been busy expanding its reach with its first line of products. Its products are already found across the U.S. and Canada, mainly through direct servicing to chains including various Whole Foods regions, King Soopers, Earth Fare, Akin’s Natural Foods and Chamberlin’s Natural Foods.