News

Hype Energy Drink Now Positioned to Appeal to Female Consumers

As part of Hype's launch campaign and this unique positioning, Hype Energy has engaged Candice Swanepoel, top fashion model for brands like Victoria’s Secret, and number one on Maxim’s “Hot 100” list for 2014, as the current brand ambassador for Hype Energy.

Sazerac Announces New Specialty and Craft Division

Bond & Royal Spirits Company will immediately be dedicated to nurturing and building existing brands identified as players within the growing specialty & craft universe in the US, while building expertise through educational and industry resources across several categories.

MINTA Now Featured at TAO Beach & Marquee Dayclub in Las Vegas

“This is an exceptional opportunity to create a unique and refreshing beverage experience for taste makers," said Craig Diss, Director of National Sales. "Guests of Tao Beach & Marquee Dayclub are sure to enjoy our sparkling mint beverages as a tableside mixer, as well as nonalcoholic refreshment,”

KonaRed Products Now Featured in 176 Ralphs Grocery Stores

Ralphs stores are a key division of the Kroger family of stores, which operate more than 2,600 grocery retail stores, under nearly two dozen banners, throughout the U.S. KonaRed products available on Ralphs shelves are the 16oz KonaRed Original and the 10.5 oz KonaRed Original, KonaRed Organic Green Tea, and KonaRed Coconut Water.

Cascadia Managing Brands Signs Definitive Consulting Agreement with WOW! Nutrition

Beverage consulting firm Cascadia Managing Brands has signed a definitive consulting agreement with Brazil’s third largest beverage manufacturer, WOW! Nutrition, which produces and markets fruit juice, tea, soy, coffee, sugar alternative, sugar free drinks, and other healthy food products.

Expo East Preview: ALO Unveils Pulp-Free Line

Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.

Absolut to Launch “Nights by Absolut” in Brooklyn

Nights by Absolut will seek to embody the spirit of Absolut's Transform Today brand ethos. Each event will feature an artistic collaboration that reimagines different elements of nightlife – from the city skyline to the dance floor – turning them into a playground of creativity designed to engineer a previously-untapped territory of imagination and invention.

Southern Teaz Expands Distribution

Brewed in Watsonville, California, Southern Teaz comes in black, green apple and peach flavors and retails at $4.99 for a 64-ounce glass jug. The company’s biodynamic farming methods ensure their tea is farmed using holistic, chemical-free methods and the company is committed to using non-GMO seeds and fair trade practices.

Nawgan: New Study Confirms Effectiveness of Our Brain-Boosting Drinks

Nawgan, the "alertness beverage," is proud to share the findings of a recently released independent study confirming the effectiveness of the beverage including its key ingredient, citicoline, which is shown to increase alertness, attention and cognitive performance.