SEATTLE — TalkingRain is proud to announce the launch of a new multi-million dollar advertising campaign and website redesign for Sparkling ICE, the fastest growing non-alcoholic beverage brand in the…
BOCA RATON, Fla. — OnJuice, quickly becoming South Beach’s favorite cold-pressed juice brand, is newly available at three premier locations in the Miami area: Gale South Beach Hotel Bikram Hot…
BAKERSFIELD, Calif. — As the nation becomes increasingly health conscious and the vegetable juicing trend skyrockets, consumers are looking for easy ways to get more greens into their diets. They…
This category has been the hottest of the hot for the past couple of years, and it’s a place where entrepreneurial brands are fully engaged with the big guys in the fight for position. Note Calypso’s steady and sustained growth, along with Hubert’s and Cabana. Meanwhile, there are plenty of new launches – plenty of brands with no track record. We fear the “Golden Bear” – so should Minute Maid.
BROOMFIELD, Colo. — Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades…
She was eating curds and whey back in the day, but Little Miss Muffet might look past milk the next time she’s searching for her protein boost. Advances in protein technology, rising raw materials costs, and lifestyle changes have combined with an overall upsurge in demand to create a broader set of proteins used in beverage than those derived solely from whey, the popular milk-based protein.
CANNES, France — Cannes Lions — Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage…
MORRISTOWN, N.J. — P.L. Thomas & Co, Inc. announced today that it has launched a line of ingredients that offer a fruit and vegetable ‘food replacement’ experience in consumer food…
BENICIA, Calif. — CytoSport™, one of the largest sports nutrition companies in the United Statesand parent company to Muscle Milk® , announced today that the Muscle Milk Recovery Grant Program…
While it’s not the first beverage to feature a cereal and milk flavor — that honor belongs to Larry T’s short-lived Liquid Cereal — Cow Wow is certainly an innovative…
LOS ANGELES — PowerCoco and Avanzar Sales and Distribution announced a partnership for distribution of the Natural Sports Drink in the Los Angeles market. “POWERCOCO is driven by not only…
Over-the-counter liquid therapy is ready to explode. At least, that’s what Mary Page Platerink believes. A former executive at the Coca-Cola Co., Inc., Platerink is the founder and CEO of First Aid Shot Therapy (F.A.S.T.). Debuting in Seattle soon, F.A.S.T. has two SKUs — one targeted at pain, like headaches, and another that is supposed to relieve an upset stomach.
Fueled by rising interest on issues regarding health and wellness, and a perfect storm in the legal and political landscape, the U.S. has seen a five-fold increase in the number of class action consumer fraud lawsuits brought against food and beverage companies from 2008 to 2012.
NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, introduces the “WAT-AAH! Summer Rush Series.” The premium brand targeted towards…
