News

IBWA Supports ‘Protect Your Groundwater Day’

ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) is proud to be a sponsor of Protect Your Groundwater Day<http://www.ngwa.org/Events-Education/groundwater-day/Pages/default.aspx>, September 10, 2013. Protect Your Groundwater Day is a time…

Review: Alova

Alova is a brand of aloe-infused, sugar-sweetened sparkling beverages marketed by Mexican beverage company Novamex. Ultimately, we feel as though the products are in a slightly odd spot. They looks very much like something that’s going to be healthier and more exotic tasting than a standard soda, but the flavor is, well, just like a standard soda.

LycoRed Develops New Beta-Carotene Colorants

LycoRed Ltd., Israel, has developed new and innovative beta-carotene colorant formulations delivering high-intensity coloring. Lyc-O-BetaTM Intense and BetaCoteTM Intense deliver increased color intensity allowing for lower colorant usage. LycoRed will…

Celsius Rising: Good Quarter Yields $2.2 Million DeSantis Investment

Gerry David, brought on by lead investor Carl DeSantis in September, 2011 to replace founder Steve Haley, has been quietly rebuilding Celsius, a brand of “calorie burning soda” that has gone through fits and starts, both in terms of sales and strategy, since its introduction in 2005.

WILD Flavors Creates WILD Global Flavor Council

ZUG, Switzerland — WILD Flavors GmbH (WILD) created the WILD Global Flavor Council to consolidate and leverage the knowledge and expertise of worldwide employees to allow for a deeper focus…

Review: Rockstar Energy Water

Unveiled at the 2012 NACS show, Rockstar Energy Water is the company’s first foray into enhanced waters. The products, which come in three varieties, are zero-calorie and formulated with 200mg…

WAT-AAH! Announces Back to School Ad Campaign

NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, announces its “Back-2-School” advertising campaign for Fall 2013. The campaign includes …

Bottle Up Expenses With an Ozone Upgrade

SAN FRANCISCO — “Ozone is the perfect solution for preserving bottled water,” said Lee Comb, a Principal with G4 Water, LLC, a San Francisco based water quality projects consultancy.  “And,…

MOJO Organics Introduces Chiquita Tropicals

JERSEY CITY, N.J. — MOJO Organics, Inc. (OTCBB: MOJO), introduces CHIQUITA TROPICALS™the exotic juice.  The CHIQUITA TROPICALS™ line has launched its first four 100% fruit juice products made from tropical…