Never Hungover Raising Funds on RocketHub
AUSTIN, Texas — Never Hungover™ is currently expanding at a very rapid pace, and to keep up with demand, has launched an ambitious new fundraising campaign using the popular RocketHub…
News
Sports Drinks Shifting Ingredients, Marketing Strategies
An ongoing move toward segmentation – the meshing of a product with an occasion – appears to be propelling the sports drink category forward and broadening the field beyond the traditional two-horse race with Gatorade and Powerade. With products that suit any hour of the day and pack a wider range of ingredients, consumers are now seeking sports drinks during times once reserved for water, juice or carbonated soft drinks.
Review: Blue Donkey Iced Coffee
Of the two flavors of Blue Donkey that we sampled (Original and Light), it was this one, Light, that we preferred. That being said, the two varieties aren’t all that different and, despite being named Light, this product really isn’t something that is low in calories (it has 120 per 8 oz. serving).
Cheerwine to Throw Benefit Concert
SALISBURY, N.C. — Cheerwine, the legendary soft drink of the South, today announced the return of the Legendary Giveback™, which culminates in a musical benefit headlined by indie rockers, The…
BevNET TV: Innovation Offers Point of Entry for New Brands
One of the most impressive elements of New Beverage Showdown 5 was the number of innovative formulations and brand propositions offered by each of the 21 semifinalists. From a first-of-its-kind tea and aloe blend, to a sparkling matcha drink, to a chia-infused kids’ smoothie, the early-stage companies offered up a range of distinct, yet on-trend, products. In the process, the Showdown saw perhaps the best and most competitive field of entrants since its inception.
Harmless Harvest Sighted in Costco, Testing Other Channels
Co-founders Justin Guilbert and Douglas Riboud -- currently abroad to look at tea operations for their new product line -- confirmed to BevNET that they have begun checking a few new channels for their coconut water, which has grown a huge presence in Whole Foods over the past two years.
Neuro to Enter Target Stores Nationwide
LOS ANGELES — Neuro is a new line of great tasting and nutritional drinks designed by entrepreneur and global visionary Diana Jenkins to physically and mentally enhance our daily lives. …
Sour Apple 5-hour Energy to Debut in September
FARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY products, is adding a new flavor to its successful line of Extra Strength energy shots. New Sour Apple Extra…
American Medical Association Endorses Ban on Energy Drink Marketing to Minors
In its annual meeting held on Tuesday, the policy-making arm of the American Medical Association (AMA) voted to endorse a ban on the marketing of energy drinks and shots to people under the age of 18.
Review: Taki Mai
A semifinalist in BevNET's New Beverage Showdown 5, Taki Mai is marketed as a “naturally calming” kava supplement. While the coconut-flavored product has a rather polished look and a straightforward and enjoyable taste, we wonder about the marketability of a liquid supplement that is made with a niche ingredient and in a category, relaxation, that -- no pun intended -- appears to be slowing.
Bolthouse Farms Adds Three New Flavors
BAKERSFIELD, Calif. — A nation of on-the-go, health-conscious consumers can now enjoyBolthouse Farms® latest beverage flavors – vegetable-filled Mango Ginger + Carrot Juice, antioxidant-rich Multi-V Goodness and protein-packed Salted Caramel…
Perrier Introduces Limited-Edition Bottles Featuring the Art of Andy Warhol
STAMFORD, Conn. — This summer, Perrier® Sparkling Natural Mineral Water pays tribute to Andy Warhol with a series of limited-edition bottles inspired by the legendary pop artist. In the 1980s…
iTi Tropicals President Discusses Coconut Water Sustainability, Sourcing and Authenticity
LAWRENCEVILLE, N.J. — In an important address at the May 16 Foodnews Juice Asia 2013 symposium in Bangkok, Thailand, iTi Tropicals, Inc. President Gert van Manen advocated that coconut water…
Roaring Lion Unveils ‘Zero’ Flavor in Slim Can
SUN VALLEY, Calif. — Roaring Lion is proud to announce the expansion of their current line of energy drinks with the unveiling & launch of their ‘Zero’ flavor in a…