Vita Coco Covers Taxis in London
Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.
News
Jim Beam Announces “Make History” Global Brand Campaign
DEERFIELD, Ill.–(BUSINESS WIRE)–Beam Inc. (NYSE: BEAM) today announced the launch of Make History™, the first ever brand campaign for its flagship Jim Beam Bourbon to span all of the brand’s…
Recent Hires Key Added Distribution for New York Spring Water
On Monday, New York Spring Water announced new distribution partnerships with Carlson Distributing of Salt Lake City, Savannah Distributing of Savannah, Ga., R.S. Lipman of Nashville, Tenn., Wasatch Distributing of Ogden, Utah, and Winkel Distributing of Richfield and Hurricane, Utah.
ABSOLUT Launches New Global Brand Campaign
Introducing Creative Collaborations with Woodkid, Aaron Koblin, Yiqing Yin and Rafael Grampá New York, N.Y., September 9, 2013 /PRNewswire/ — Today,ABSOLUT® is proud to announce a game-changing new brand campaign,…
Terlato Wines Adds Marnier Cognac to New Artisan Spirits Portfolio
LAKE BLUFF, Ill., Sept. 9, 2013 /PRNewswire/ — Terlato Wines, a leading marketer of luxury wines in the U.S., announced today a long-term agreement with Marnier-Lapostolle, Inc. to import and…
Cruzan Rum Launches the Distiller’s Collection
The Don’t Hurry Rum™ Announces Line of Premium Aged Expressions DEERFIELD, IL–(Marketwired – Sep 9, 2013) – This month, Cruzan® Rum unveils the Cruzan® Distiller’s Collection, a line of super-premium,…
Saxco International Donates Packaging for “Master Distillers’ Unity” Bourbon Charity Bottling
BARDSTOWN, KY (September 9, 2013) — Heaven Hill Distilleries, Inc., the nation’s largest independently owned and operated distilled spirits producer and the world’s second largest holder of aging Bourbon announced…
Review: FitAID & PartyAID
LifeAID, a company that markets a variety of beverages designed for a specific use occasion, recently launched PartyAID, a hangover a recovery drink, and FitAID, which is advertised as "a functional fitness beverage." While we understand the company’s approach to innovation, the lack of anything that ties its products (which includes GolferAID, its first product) together is a big issue.
Pepsi Kicks Off NFL Season With ‘Are You Fan Enough?’ Campaign
PURCHASE, N.Y. — TM Pepsi is kicking off the 2013 NFL season by celebrating the intense passion and unbridled excitement that fans everywhere have for the game of football with…
Venus Departs Mamma Chia to Launch New Distillery
Sean Venus, who played a critical role in the development of Mamma Chia as a national brand, is leaving the company to start a new distillery. Venus has assisted with supply chain logistics and business strategy for the chia-based food and beverage company since 2010, and became the VP of Operations for Mamma Chia in October 2012.
Bolthouse Farms Rings in the Holiday Season With Three Limited-Edition Beverages
BAKERSFIELD, Calif. — Bolthouse Farms is bringing the holiday spirit with three limited-edition beverages that celebrate the delicious flavors of the season. Launching this September, the new Bolthouse Farms Holiday…
blk. Beverages Announces Brand Extension
HOBOKEN, N.J. — blk. Beverages today announced the first brand extension of blk. Beverages since forming the company a little more than two years ago. The new brand, blk.+, includes…
Beverage School San Francisco – Strategic Advice for Startup Beverage Companies from Tetra Pak
Suleyman Moratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.
Health Activists: Shaq Needs to Pick a Side
With his playing days over, Shaquille O’Neal doesn’t need to sweat free throws any longer. Instead, however, he’s got health activists calling him out.