News

Wells Fargo: Beverages Thrive in C-Stores on Labor Day; Pepsi Pricing Strategy Needs Work

For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.

Sensient Develops Palm-Free Natural Colors Options

ST. LOUIS — Sensient Colors LLC, a business unit of Sensient Technologies Corporation (NYSE:SXT) and the global leader in color for food and beverage applications, has developed palm-free natural colors,…

Video: Body Armor’s Collins: “The Pricing Game Has Changed”

Yes, the rollout of Body Armor has featured some missteps; yes, people have noticed. But founder Lance Collins, as grizzled a beverage veteran as any, is determined to achieve success with his multi-function, “superdrink” brand. But the current ultra-competitive pricing environment for beverages, in which new products face off against highly promoted brands made by bigger companies, has made that road tougher than ever, Collins said.

Affinnova Reveals Bottle Design Trumps Taste in Vodka Brand War

Study Shows Package Design Plays Vital Role in Consumer Perception and Shelf Impact WALTHAM, Mass.–(BUSINESS WIRE)–Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates,…

Review: Suja Elements

Looking to broaden its base of consumers, Suja has introduced Elements, a new line of 12 oz. cold-pressed, HPP and organic juice blends that bridge the gap between the company's flagship line and the bottled smoothie category. The new line comes in three flavors -- each with a more mainstream-focused price of $4.99 -- and from our perspective, Suja has done an excellent job with the formulation and branding of the products.

All-Pro Linebacker Patrick Willis Joins Team Rockin’ Refuel

PHOENIX — Rockin’ Refuel® by Shamrock Farms, a complete line of protein beverages that starts with real milk and ends with real results, announced today that do-everything  linebacker, Patrick Willis,…

HDX Mix Advocates Childhood Obesity Awareness Month

HUNTINGTON BEACH, Calif. — The heightened popularity of sport drinks has been linked to increases in childhood obesity rates, according to a recent study. September is Childhood Obesity Month, and…

IRI Acquires Aztec, Increases Global Footprint

CHICAGO — Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today it has acquired Aztec, a leading provider…

Third Street Chai Launches RTD Teas via Whole Foods Partnership

Long a supplier of chai and lemonade concentrates to the natural products giant, as well as independent coffee shops and natural food stores, Colorado-based Third Street Chai has developed a new 1 Liter tea line for national launch in Whole Foods and has changed its name to Third Street Inc. as well.