KeHE Reveals New Branding
ROMEOVILLE, Ill. — President and CEO Brandon Barnholt unveiled new branding for KeHE Distributors, LLC, at KeHE’s annual Holiday Show, held at McCormick Place in Chicago, IL. “This new branding…
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Kill Cliff Uses Aggressive Distribution Push
LAS VEGAS — With Day Two of GNC’s Franchise Show underway, the Kill Cliff team has descended upon the Expo Aria Resort & Casino to hook hundreds of GNC franchise…
BevNET TV: The Unstoppable Sparkling ICE
Simply put, the rapid emergence of Sparking ICE on the national stage has been nothing short of extraordinary. Yet, is it possible for the brand to sustain its stratospheric rise? Kevin Klock, the CEO of Talking Rain, has no doubt. In an interview at BevNET Live Summer ’13, Klock indicated that present sales of Sparkling ICE were just the tip of the iceberg and estimated that the brand would reach the $400 million mark by the end of the year.
No Kidding: Vita Coco Launches New Children’s Line
Vita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, will hit shelves beginning in July.
Essentia Water to Start Summer Hydration Promotion
BOTHELL, Wash. — Essentia Water, innovator of the first functional bottled-water brand in the United States, kicks off its Super Summer Hydration Giveaway on Friday, June 21, 2013. The 50-day…
Bai Executive Helps Brand Achieve ‘Look of Success,’ Named New President
One week after Ben Weiss, the founder and CEO of bai, said at BevNET Live in New York that he expects his company’s sales to increase fivefold this year, he followed his words with an executive shift, announcing Tuesday that Ken Kurtz has been promoted to company president.
IFP and Cargill Sign Long-Term Supply Agreement
Innovative Food Processors (IFP, inc.), a leading powder product developer and manufacturer in Faribault, MN reached a long-term agreement with Cargill to continue the supply and manufacture of Cargill’s popular…
Review: OnJuice
Yes, the market has -- seemingly overnight -- become flooded with new cold-pressed, high pressure processed juice brands. Most, if not all, utilize extremely high quality and/or organic ingredients, but does that mean the products taste good? Look good? Not necessarily, but in the in case of South Florida-based OnJuice, the company has done an excellent job with the formulation and packaging of its juice blends.
The Brand Emanates from the Team
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer '13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
No Belmont But Plenty of Bucks for Repole, as Pirate’s Booty Sells for $195 Million
It's not quite a Vitaminwater-sized payday for the company's former president, Mike Repole, but for nearly $200 million, Repole and the other investors in snack food company Pirate Brands should keep the horses Repole loves deep in hay and alfalfa for quite a while.
Review: Chasing Rabbits
While there’s probably some way to turn Chasing Rabbits into a good-looking brand, it currently lacks any emotion that a consumer might connect to. Both the branding and the execution of the design leave something to be desired, starting with the seemingly random name that is “Chasing Rabbits.”
Coke Launches Powerade Zero Drops
The Coca-Cola Co., Inc. has extended its reach into the rapidly growing world of water enhancers with Powerade Zero Drops, a new line of zero-calorie liquid concentrates. Aimed at on-the-go sports drink consumers, the new products are infused with the same range of electrolytes as its flagship brand.
Appetite Control Drink Available Nationwide at GNC
JACKSONVILLE, Fla., — full core®, a Florida-based beverage company, today announced that its refreshing natural appetite control drink is now available at approximately 4,550 GNC corporate and franchise retail locations…
Blue Monkey Named Official Coconut Water Sponsor of San Francisco Marathon
BURLINGAME, Calif. — Family-owned Blue Monkey Coconut Collection, formed in response to the demand for quality, not-from-concentrate coconut water, is the official coconut water sponsor of the San Francisco Marathon,…