News

Odwalla Launches New Line of Organic Vegetable and Fruit Juices

Odwalla Garden Organics carry the United States Department of Agriculture (USDA) Organic Seal HALF MOON BAY, Calif.–(BUSINESS WIRE)–Since 1980, Odwalla has captured the goodness of fruits and vegetables in its…

Pepsi To Sponsor 2013 Super Bowl Halftime Show

PepsiCo and the National Football League (NFL) announced today that Pepsi will be the sponsor of the 2013 Super Bowl Halftime Show and follows the renewal of a long-term agreement between PepsiCo and the NFL last year. Pepsi, which last sponsored the live event in 2007, will also have 60 seconds of advertising time during the game, one that attracted over 111 million viewers this year.

Pitaya Plus Rolls into Ralph’s

Pitaya Plus has gained new distribution in over 100 Ralph's stores in Southern California. Ralph's is the first mainstream grocer to carry the all-natural pitaya (more commonly known as dragonfruit) drink, which is also distributed in hundreds of natural foods stores along the East and West coasts, including Whole Foods, Sprouts, and New Leaf.

Honest Tea’s Goldman: NYC Ban Sets Arbitrary Limits

Calling New York City's proposed ban on large containers of sugar sweetened drinks an "arbitrary" idea that "complicates the practical realities of commerce," Honest Tea founder Seth Goldman expressed frustration with Mayor Mike Bloomberg's plan in an op-ed published in The Wall Street Journal today.

New Flavors, But Weaker Sales for Pepsi NEXT

Despite weaker sales for the mid-calorie soda, PepsiCo has launched two limited-edition flavors for Pepsi NEXT. Pepsi debuted Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango earlier this week, and each will be available nationwide through September 8.

Gerry’s Summer Reading List

Hey, readers: if you’re in the beverage innovation game and haven’t yet read Jonah Lehrer’s Imagine: How Creativity Works (Houghton Mifflin Harcourt), you ought to put it on your summer…

Pitaya Plus Creates Online Fundraiser for Organic Farmers

Organic Pitaya Superfruit Farmers Need Your Help! July 19, 2012 – The goal of Pitaya Plus is to increase investment, and create new job opportunities in poverty-stricken communities in Nicaragua.…

Functional Mix: Powders Benefit from Spate of Innovation

Long overlooked in favor of their ready-to-drink counterparts, powdered drinks have benefited from a spate of innovation in recent years with manufacturers launching a range of new products and formulations specifically targeted to meet consumer demand for functionality. Armed with an array of novel ingredients and flavors, powder drinks are aiming for prime placement and wider distribution in mass market and grocery chains.