News

ARo, the Aronia Berry Brand, Launches in Chicago

DELICIOUS NEW ANTIOXIDANT JUICE DRINK LAUNCHES IN CHICAGO MARKET Aronia berry beverage aimed at health enthusiasts, athletes…and cocktail aficionados! CHICAGO, June 26, 2012 /PRNewswire/ — ARo, a new all-juice, no-sugar-added…

PURE SWISS Launches into Whole Foods Market and Harmons

San Francisco/Zurich, June 26th 2012 – PURE SWISS Inc, a Swiss-based imported premium mineral water brand has recently launched into Whole Foods Markets in Northern California as well as Harmons…

FDA Warns Rockstar on Coffee & Energy Line

For the second time this year, the FDA has warned a beverage company that products labeled as supplements must be sold and marketed as supplements, not beverages. It was revealed today that the agency sent a letter to Rockstar cautioning that, despite being labeled as supplements, its Coffee & Energy products are represented and sold as beverages. And because the products contain Gingko, an unapproved food additive, the agency deemed the line to be “adulterated.”

A Worldlier Zola Keeps Growing

Slow and steady is helping at Zola, which will follow a 60 percent sales increase last year with between 70 and 80 percent this year, according to CEO Chris Cuvelier.

Hemp Iced Tea Debuts on Amazon.com

Greenlight Beverages quenches the nation’s growing thirst for Chronic Ice by making it easy to find and purchase on the world’s largest online retailer’s website. June 23, 2012 – While…

New Whey Nutrition Launches Fit2Go Nutrition Drink

Oviedo, FL — June 25, 2012 — New Whey Nutrition introduces the launch of Fit2Go: the nutrition drink for the everyday health-conscious consumer. The 70 calorie product, which boasts significant…

Sweetpress: New Organic Juice Line Debuts in DC

June 21, 2012 – Washington, DC – Sweetgreen, the farm-to-table organic salad restaurant group, today announced the launch of Sweetpress, a new line of organic cold-pressed juices to be sold…

BAI Launches Variety Pack

New York, NY – (June 25, 2012) Bai Brands, maker of the five-calorie bai5 antioxidant-infused beverage, announces the debut of their Variety Pack just in time for summer. Lisa Lillien,…

On the Rebound, Celsius Partners with Fitness Infomercial Icon

In the midst of a significant shift in its sales and marketing strategy, Celsius has announced a new partnership with fitness infomercial icon Tony Little, most often known for his work promoting the Gazelle Exercise Machine. Celsius, a manufacturer of calorie-burning drinks and powders primarily consumed before workouts, has tweaked its positioning and marketing in the hopes of broadening its target use and consumer base to include individuals on weight-loss programs.