News

POM Wonderful to Sell 100% POM Concentrate as Ingredient

World’s leading pomegranate grower launches sale of 100% Pomegranate Juice Concentrate as an ingredient for use in a variety of products LOS ANGELES (May 29, 2012) – Iconic pomegranate grower…

AQUAhydrate Expands Sales Division Ahead of Brand Relaunch

Few brands launch with the cash and reach of the Mark Wahlberg-backed AQUAhydrate, which was featured in many public forums, including the TV show Entourage, but it has been a slow build for the electrolyte-infused water brand. Still, new CEO John Cochran has announced that the brand is re-launching and has staffed up his sales force with beer and water industry veterans to carry the load.

Billboard Musician K’JON and OXYwater Take Over Detroit

Top music chart artist K’Jon and ultimate healthy hydration beverage OXYwater will take over Detroit with the biggest party of the year. OXYwater and VIBE magazine are presenting K’Jon, the…

AVITAE Caffinated Water Launches New Website, New Look

COLUMBUS, OH, May 30th – AVITAE is pleased to announce the launch of the brand’s new website: www.avitaeusa.com. The launch is scheduled to coincide with the first step of a…

Pepsi and Twitter Announce Global Music Partnership

Unique Collaboration Will Bring Consumers Closer to the Music & Artists They Care About PURCHASE, N.Y., May 30, 2012 /PRNewswire/ — Pepsi and Twitter today announced “Live for Now Music,”…

WAT-AAH! Launches Blame It On The SUG-AAH!

NEW YORK, May 29th, 2012/— After the success of the 2009 viral campaign, “Blame It On The SUG-AAH!”, WAT-AAH! is re-launching the campaign for the duration of the summer. The…