News

American Beverage Association Hires Firm to Lobby Against Food Stamp Limits

Concerned about potential legislative proposals that limit what kinds of foods and beverages consumers can purchase with food stamps, the American Beverage Association (ABA) has hired a lobbying firm to advise Congress on “matters affecting the preservation of choice in the Supplemental Nutrition Assistance Program [SNAP],” according to a recent article on TheHill.com.

Off the Street: 50 Cent’s Energy Shot Rebranded as SK Energy

Only eight months after launching the product, Pure Growth Partners has quietly rebranded its Street King energy shot as SK Energy. While the brand’s website has yet to reflect the name change, the product has been advertised as SK Energy on its social media pages since the beginning of the month.

illy issimo Launches Resealable To-Go Bottles

Italy’s favorite on-the-go coffee drink announces the launch of glass bottles in Latte Macchiato, Cappuccino, and Mochaccino flavors MILAN, Italy and ATLANTA, Ga., May 17, 2011 – With five unique…

XingTea Blueberry Takes First Place in North American Tea Championship

New Age Beverage's XingTea Blueberry took the top spot in the Ready-to-Drink Flavored Green category at the North American Tea Championship. The beverage was judged along with 250 other iced teas, each of which was placed within 20 separate sub-categories. According to World Tea Media, which hosts the annual championship, the judging panel was comprised of professional "cuppers" who assessed the quality of each submission in a blind analysis.

Christie Communications Named Agency of Record for Mr. Pink Collections

SANTA BARBARA, Calif., May 16, 2012 /PRNewswire/ — Christie Communications (www.christiecomm.com), a leading global, organic communications agency, announced that it has been retained by Mr. Pink Collections(TM) (www.mrpinkbeverages.com) to assist…

Beverages Lead List of Most Popular Brands on Facebook

With news of the upcoming Facebook IPO dominating headlines this week, Socialbakers, a social media and digital analytics firm, has released an infographic depicting the top brands on Facebook as measured by the total number of global "fans." It turns out that beverage companies are doing a pretty good job at engaging their consumers online as three of the top five brands on the list are owned by drink manufacturers.

Nestlé Waters Extends Mobile Marketing Relationship with Hipcricket

Hipcricket Powers Mobile Sweepstakes to Promote Regional Spring Water Brands KIRKLAND, Wash.–(BUSINESS WIRE)—Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”),…