News

Liquid Death Looks to Reanimate Consumers with Death Dust

The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.

Ginsa Brands Officially Debuts Sparkling Ginseng Tonics

Beverage industry veteran Juliet Kim Blake embraces her Korean culture by launching Sparkling Ginseng Tonics. Ginsa, the first-to-market sparkling tonic centered around Korean red ginseng, an antioxidant-rich root celebrated for its ability to increase energy, enhance immunity, fight inflammation and improve focus.

Skrewball Whiskey Announces Partnership with Dee Jay Silver

Skrewball Whiskey, the original peanut butter whiskey, announced today its partnership with Dee Jay Silver to bring the ultimate party experience in the coming months with Dee Jay Silver and Blake Horstmann of RoadHouse, the first DJ duo to sign with a Nashville record label.

Culture POP Raises $21M In New Investment

Probiotic soda brand Culture Pop raised $21 million from new investors which include Enlightened Hospitality Investments — the investment arm of restaurateur Danny Meyer — and a private investment by Howard Schultz.

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.

Elevator Talk: Blue Bear Wellness, AlluSoda, good dirt, Amari

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Dr. Sebastian Dreher, the Venture Manager - North America for DöhlerGroup who shared his thoughts, questions and feedback with the participants.

Celsius Launches Newest Flavor: Sparkling Raspberry Peach

Celsius, the premium lifestyle energy drink formulated to power active lifestyles with Essential Energy, announced the launch of its newest flavor innovation, Celsius Sparkling Raspberry Peach.