News

iX Mixer Announces National Hangover Awareness Day

iX Mixer will distribute hangover prevention kits in preparation for the year’s biggest Sunday Funday— the Professional Football Championship DENVER, Jan. 31, 2012 /PRNewswire/ — iX Mixer, the hangover prevention…

Plastic Technologies Appoints Scott Steele as President

Holland, Ohio (January 31, 2012) —Scott Steele has been appointed president of Plastic Technologies, Inc. (PTI), a leader in package development and design, rapid prototyping, and material evaluation engineering for…

Ocean Spray Puts Cherry On Top with New Cherry Juice Drink Line

Fans Invited to “Dish” About Latest Offering for Chance to Win $1,000 in America’s “Taste Capitol” LAKEVILLE-MIDDLEBORO, Mass.–(BUSINESS WIRE)–Ocean Spray is helping juice lovers cherish the fresh-picked taste of sweet,…

PepsiCo’s Amin: How to Build a Billion-Dollar Brand

On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.

Sweet Leaf Wrapup — The Presenters Talk it Out

How long do entrepreneurs wait to raise money, how does an investor ultimately decide if a valuation is reasonable, and what helps to eliminate stresses on a potential partnership. Those were just a few of the topics that the presenters from Building Sweet Leaf Up and Out tackled as they took questions from the moderator and crowd during December's BevNET Live in Santa Monica.

Ric Flair Fuels New Energy and Protein Drinks

Flair Becomes Ambassador for Fuel in a Bottle, the Newest Creation by BYB Brands CHARLOTTE, N.C.–(BUSINESS WIRE)–World famous Hall of Fame wrestler Ric Flair has been named Brand Ambassador for…