News

Aloe. Supermodels. Brain-Twist: Introducing Halo

Aloe Gloe might have been the first aloe drink with a mainstream focus, but it appears that Brain-Twist founder Larry Trachtenbroit is aiming to have the prettiest. Trachtenbroit, along with supermodel Petra Nemcova, recently appeared at an industry conference to introduce his latest product, Halo.

Pepsi Portfolio: Three Brands Cross $1 Billion

It might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands that have sold more than $1 billion in the past year, announcing that Diet Mountain Dew, Brisk and Starbucks RTD Beverages had crossed that threshold.

Boylan Bottling Enlists Castle to Boost Production, Supply

Boylan Bottling has enlisted Castle Co-Packers to boost its production and supply lines as the premium soda maker looks to meet rising demand for its products on the East Coast, according to an article in Drinks Business Review. Castle, a Pennsylvania-based independent bottler, will provide production, warehousing, and logistical support for Boylan, which produces a line of premium birch beers and sodas in glass bottles.

Going, Going, Gone – Financial Updates on New Leaf, Adina, RelaxZen

There’s breaking news today concerning the fates of three beverage companies whose financial travails have been touched on frequently on BevNET and in the media at large. RelaxZen, Adina, and New Leaf are all fairly new, entrepreneurial beverage companies run by executives of varying degrees of industry experience.