News

Diet Coke Brings Extraordinary New Style to the Soft Drink Aisle

New television spots and out-of-home advertising refreshes iconic “Stay Extraordinary” platform. Limited edition can design gives a new look for fall to the U.S.’s #2 beverage ATLANTA–(BUSINESS WIRE)–This fall, in…

BLUEO4 Welcomes NBA Star Tracy McGrady as Co-Owner

BLUEO4™ is pleased to announce and welcome Tracy McGrady to the BLUEO4™ family. “Tracy whose business acumen and philosophies align with our current mandate and pillars of success. Tracy has…

Preferred Distribution Launches in New York City

New Refrigerated and Shelf Stable Distributor Offers Distribution Alternative Brooklyn, NY (September 1, 2011) –Preferred Distribution launched the newest refrigerated and shelf stable distribution system in New York City beginning…

Zola Expands National Footprint; Bazi hits Rite Aid

Two superfruit beverage brands have confirmed key national retail activations today. Zola Brazilian Superfruits is moving into national supermarket chain Safeway with six SKUs. The company will begin selling 12…

FRS Healthy Energy Kicks Off Football Season With ESPN

FRS Supports Healthy Active Lifestyle Among America’s Youth FOSTER CITY, Calif., Sept. 1, 2011 /PRNewswire/ — FRS® Healthy Energy is set to kick off the football season and continue its…

Omega Water Launches With a Splash

NEW YORK, Sept. 1, 2011 /PRNewswire/ — Nature’s Omega, a joint venture between Mycell Technologies and Nature’s Way Pure Water Systems, introduces Omega Water, the first flavored bottled water fortified…

The New Distribution Landscape- Part 1

At a time when so many Americans make their livelihoods by moving electrons around, dragging heavy cases of liquid from a warehouse to store shelves might seem to be an…