Fentimans and Cherrytree Records Launch New Alternative Pop
In a partnership befitting the term “alternative pop,” Fentimans has aligned itself with Cherrytree Records, a Los Angeles-based music label, to create a new cherry cola for its line of…
News
XYIENCE Hosts Autograph Signing with Mixed Martial Arts Athlete Dan “The Outlaw” Hardy at 2011 Olympia Expo Sept. 16-17
LAS VEGAS (September 8, 2011)— XYIENCE, maker of XYIENCE supplements and Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete Dan “The Outlaw” Hardy, who fights…
Jones Soda Co. Announces Jennifer Cue Returning to Company as Interim Chief Financial Officer
SEATTLE, WA–(Marketwire – Sep 9, 2011) – Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category known for its innovative marketing approach, today announced it has appointed…
HINT Loses Key Sales Executive
Tom Keeney, a veteran beverage sales manager who has served as the VP of Sales for Hint since 2008, abruptly left the company Tuesday. Largely credited with helping guide the…
Biothera Collaborates with USP on First Monograph for Yeast Beta Glucan
Biothera Analytical Methods Adopted for New Industry Standard EAGAN, MN — September 8, 2011 — The United States Pharmacopeia (USP), in collaboration with Biothera, has developed the firstofficial monograph for…
MADE Drinks Company Partners with Cascadia Managing Brands
Chicago, IL (Sept. 8, 2011) – A partnership to shake up the beverage world. MADE Drinks Company is pleased to announce it has entered a sales, marketing, and management agreement…
FMF Power Beverage Announces Winner of Ryan Nyquist Haro “Win a Bike” Promotion
All Natural Energy Drink+ Employs Social Media Channels and Event Appearances to Organically Drive Brand Awareness and User Engagement Los Angeles, California (September 7, 2011)— Washington resident, Connor Gill, has…
Patrick Peterson, First Round Draft Pick to the Arizona Cardinals, Joins the Fight Against Childhood Obesity by Partnering with WAT-AAH!
NEW YORK (Sept. 7, 2011) — NFL Arizona Cardinals cornerback, Patrick Peterson, has announced his partnership with WAT-AAH! — a brand of bottled water aimed at kids with a mission…
Lush Announces Partnership with Online Retailer Thirstmonger.com
Berkeley, CA (September 6, 2011) — Connolly Labs, Inc., maker of Lush Recovery Beverage, is excited to announce a partnership with online retailer Thirstmonger.com. “Lush is able to extend its…
Sleep Better Naturally, Atlanta, with Today’s Debut of Sleep Formula 39
ATLANTA (September 6, 2011) — Metro Atlantans have a new ally in the quest for rest with today’s launch of Harmonix Sleep Formula 39™ — the only non-prescription sleep aid…
PureCircle Establishes UK Operations and Expands Distribution in Anticipation of Stevia Demand
PureCircle Limited (LSE: PURE) PureCircle, the world’s leading producer and marketer of high purity stevia products, announces today a significant expansion of its European presence with the opening of a…
Dr Pepper Snapple to Increase Stake in HYDRIVE Energy
Dr Pepper Snapple Group is looking for a boost of energy – HYDRIVE Energy, that is. The board of directors for Dr Pepper Snapple Group (DPSG) recently authorized an investment…
Dream Water Partners With Six Major Regional Grocery Stores, Convenience Stores, and Mass Merchant Chains
Miami, FL – (September 6, 2011) – Dream Products, LLC, today announced a partnership alliance with six major regional grocery stores, convenience stores, and mass merchant chains; Albertson’s LLC, Brookshire’s…
Green Bee Soda Launches Blueberry Dream: “A True Taste Of Maine”
BRUNSWICK, MAINE (September 6, 2011) – Green Bee Soda announces the launch of its new flavor Blueberry Dream. Blueberry Dream is handcrafted from Maine wild blueberries, Maine wildflower honey, and…