News

The Entrepreneurial Gene

After getting my newsletter out in New York the other day, I rewarded myself with a bike ride to the Upper East Side in quest of a coffee or a beer. Turned out it was going to be coffee – or maybe hot chocolate – that day, once I spied a nicely designed corner place with the odd name Little Brown Chocolate Bakery & Coffee. It had recently opened and, wouldn’t you know it, the owner was perched on a stool, observing his customers’ grazing habits, monitoring activity at the Starbucks across the street, bantering with anyone who wanted a moment of his time. The bald head, alert, friendly eyes and thick earring certainly made him look familiar.

Shadow Beverages Acquires Whey-UP

Breaking news out of Tempe this morning: hot off the heels of announcing a deal to develop products with functional health supplier GNC, Shadow Beverages acquired protein-based energy drink Whey-UP.…

WSJ: Energy Shots Growing in Popularity Among Seniors

The energy shot category has found itself the beneficiary of an unlikely consumer demographic:  senior citizens. The Wall Street Journal reported yesterday that the appeal of products like 5-Hour Energy…

Waking Up To Coffee Fruit

Between the bean, the caffeine, and the flavor, it’s hard to imagine a plant that has been more commonly utilized in the beverage industry than the coffee plant. Yet a…

Hall of Fame Beverages Taken Over by Investment Group

LAS VEGAS, NV–(Marketwire – Jun 2, 2011) – Hall of Fame Beverages (PINKSHEETS: HFBG) – Both Chief Officers and Directors Calvin Ross and Giovanni Luciano have resigned offices and transferred…

Channel Check: Energy Powder & Sports Powder

We would venture to say that there are many, many channels unrepresented when looking at these numbers, especially given the availability of these powders in accounts like airports, amazon, Wal-Mart,…

In Zone Grows in Ages and Stages

It’s a tossup as to which is harder for a parent putting an overtired child to bed, or waking one up after a long night’s sleep. For In Zone brands, …