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JB Shireman Joins First Beverage Group

by Ray Latif, Apr. 26, 2011 at 9:10 am

JB Shireman Joins First Beverage Group Los Angeles, CA (April 25, 2011) – First Beverage Group today announced that JB Shireman has joined the company as Vice President of The…

O.N.E. Prepping for Big Pepsi System Launch

by Jeffrey Klineman, Apr. 25, 2011 at 2:27 pm

Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…

Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands

by Ray Latif, Apr. 25, 2011 at 11:16 am

Having been involved in the beverage industry at almost every level, Bob and Bill Sipper have seen hundreds, if not thousands, of new companies come and go. And in their combined decades of experience, the brothers – and now business partners -- have developed their own sense of the elements that contribute to the success of new brands, as well as the common problems that trip up most.

O.N.E. Coconut Water Continues Partnership With Healthy Child Healthy World With National $25,000 Fundraising Initiative

by Ray Latif, Apr. 25, 2011 at 9:22 am

LOS ANGELES, CA (April 23, 2011 /PRNewswire/) — O.N.E.™ Coconut Water, a leading producer of all-natural healthy Coconut Water beverages, is excited to announce their continued partnership with Healthy Child…

Coke is Reliably Relevant

by Aaron Dentel-Post, Apr. 22, 2011 at 1:00 pm

So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…

Roaring Lion Takes Throne as Nightclub Royalty

by Ray Latif, Apr. 22, 2011 at 9:38 am

LOS ANGELES, CA (April 21, 2011) – Quickly developing a reputation as a late-night king in the City of Angels, Roaring Lion has taken a dominant position in Hollywood’s highly…

Del Valle Becomes 15th Billion Dollar Brand of The Coca-Cola Company

by Ray Latif, Apr. 22, 2011 at 9:22 am

ATLANTA & MEXICO CITY (BUSINESS WIRE)–The Coca-Cola Company announced today the addition of Del Valle® to its roster of brands that have achieved global retail sales of more than $1…

Buffalo Rock Company Announces PepsiCo’s Ring of Honor Receipients

by Ray Latif, Apr. 21, 2011 at 3:36 pm

BIRMINGHAM, AL — Buffalo Rock Company, a leader in food and beverage manufacturing, distribution, sales and marketing, announces three outstanding leaders to receive PepsiCo’s President’s 2011 Ring of Honor: Mike…

Source and Style in Conflict – and in Concert

by Jeffrey Klineman, Apr. 20, 2011 at 3:56 pm

The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…

BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”

by BevNET.com Staff, Apr. 20, 2011 at 2:29 pm

In the search for “white space” in the beverage category, sometimes it pays to look in the shadows of giants. That’s what Mark Rampolla decided to do when launching a new brand of coconut water, one that actually set out after Gatorade as a natural isotonic. During BevNET Live as part of the June 7 program, Rampolla, the founder and CEO of ZICO, will discuss how he analyzed the market when searching for a way to launch a new coconut water brand at a time when the category was largely unfamiliar domestically. Rampolla will also discuss the issues that can arise for entrepreneurs as they attempt to dig deep into a category with a new product while also keeping it flexible enough to adapt and change with consumer demand.