News

InvestBev Backs Celeb-Branded Thomas Ashbourne RTDs

Spirits-focused private equity firm InvestBev has backed Thomas Ashbourne Craft Spirits, the ready-to-drink brand crafted with the help of celebrities like Sarah Jessica Parker. Terms of the deal were not disclosed.

Taste Radio: Why Aura Bora Doesn’t Need A Secret To Be Successful

Aura Bora co-founder and CEO Paul Voge spoke about how the botanical-centric sparkling water brand has cultivated a loyal community by focusing on flavor, why he believes that “the best marketing is sales and vice versa,” the reason Aura Bora discontinued its viral “Secret Menu,” how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can.

Liquid Death Names Former White Claw Sales Head Ballard as CCO

As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.

Introducing Alma Finca Orange Liqueur

Casa Lumbre proudly presents Alma Finca Orange Liqueur, the only super-premium Mexican orange liqueur made with all fresh citrus.

Roxo Brands Acquires Vegas Baby Spirits

The product innovators of Roxo Brands have structured an acquisition of Vegas Baby Spirits with founder, Jennifer Higgins, to expand the highly rated vodka nationwide.