Breakthru Beverage Group announced its national alignment with Superbird Tequila, an emerging brand from Casa Komos Brands Group offering premium Blanco, Reposado and spicy Fuego tequilas.
Chay Spirits is trailblazing new standards in the better-for-you spirits categories with its offering of zero sugar, low carb, plant-based sweetened beverages.
Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Kellyn Acosta - midfielder for the Los Angeles Football Club -- has signed on as an investor and member of the Yerbaé Advisory Board, Sports and Entertainment.
Nellson Nutraceutical, LLC, a leading North American manufacturer of branded and private label nutritional bar and functional powder solutions, recently announced the addition of Antoine Vallette as Senior Director of Lachine Operations. In his new role, Vallette will be responsible for supervising and managing all operational activities at the Lachine, Canada plant, working closely with his direct reports as well as on-site functional leaders.
Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.
Sparkling Ice, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading advertising agency and MRM Media, a full-service global media agency, signaling a transformative chapter in the brand's journey.
C4 Energy, the fastest growing energy drink brand in the US, announces the newest addition to their ultimate talent roster with a multiyear partnership with rapper and songwriter Lil Yachty, who will serve as the face of C4 Ultimate.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing industry trade show, NACS Show 2023, in Atlanta, GA.
Brooks Addington, the CEO of sparkling alcohol-alternative brand TÖST, spoke about why the brand’s positioning has resonated with all types of consumers, why having few competitors is “a double-edged sword,” the importance of an affordable price point and a frugal marketing strategy, and the company’s strategic partnership with Constellation Brands.
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
Monster Energy, a leader in the energy beverage industry, is proud to announce its continued support for veterans through its sponsorship of the Call of Duty Endowment (C.O.D.E.) Bowl IV presented by USAA.
Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.
WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels.
Grandpa's Spirit Distillery (GSD) announced the release of the first of five planned spirits, its premium corn white whiskey, bottled at 80-proof (40% alc./vol.). This release pays tribute to the founder's East European family history of distilling various spirits.
