News

Expo West 2023: Editors Share Quick Takes From Day One

At the close of the event's opening day, editors discuss their initial observations and takeaways thus far, including a pair of exits for two young brands in the bottled water space, a spike in mood-boosting and brain-focused drinks. 

Health-Ade Kombucha Now in Take-Anywhere Cans

Health-Ade, makers of delicious, bubbly beverages that support a happy and healthy gut are expanding their offerings with a new line of 11.5 oz cans in four fan-favorite kombucha flavors: Pink Lady Apple, Ginger Lemon, Passion Fruit-Tangerine, and Pomegranate.

Organic Valley Unveils New Product Packaging with a Bold, Refreshed Design

Organic Valley announced the launch of its new product packaging with a bright, modern design that focuses on communicating its brand story and point of differentiation: Ethically sourced products from small family farms and the cooperative's definition of what that means to consumers across the country.

vitaminwater Introduces Two New Flavors and Innovative Reformulation of Zero Sugar Lineup

vitaminwater announced the addition of two new flavors - ‘with love’ and ‘forever you’ - to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavors. The new zero sugar reformulation offers our latest sweetener formula that includes monk fruit and stevia in addition to added vitamins and nutrients. The products are now available nationwide at mass retailers, grocery stores and convenience stores.

People Moves: Bacardi, Siempre Tequila Bring on New Leadership

Roberto Ramirez Laverde has returned to Bacardi as global senior vice president of Bacardi rum, the company announced yesterday. Laverde took on the role following the promotion of Ned Duggan to global chief marketing officer of Bacardi and president of Bacardi Global Brands Limited.