Dry January may be in full swing, but that hasn’t stopped spirits brands from rolling out new offerings. In this roundup of new whiskey releases, Fercullen Irish Whiskey makes its U.S. debut and Woodford Reserve unveiled this year’s edition of Double Double Oaked Bourbon.
MAKA, creator of RTD organic wheatgrass beverages in four fruit-forward energizing and refreshing flavors, is pleased to announce that Jeff Maher has taken the position of Senior Vice President of Sales.
Talking Rain Beverage Company, the maker of bestselling sparkling water brand, Sparkling Ice beverages, is excited to announce the launch of a new CSR program, Flavorful Giving – an initiative that celebrates the people, places, and communities that inspire consumers to Live in Full Flavor.
Liquid I.V., the number one powdered hydration company in the U.S., announced its investment of $1.3 million in grants to MAP International, International Rescue Committee, and University of California, Los Angeles (UCLA) Sustainable LA Grand Challenge, all of which share the mission of funding innovative solutions for access to clean water.
We are excited to announce the appointment of Sarah Grace Meckelberg as Volley’s Lead Dietitian and Liana Werner-Gray as Volley’s Lead Nutritionist. Through this partnership, Volley will raise awareness around the clean drinking movement by promoting more mindful consumption habits.
BHAKTA Spirits, the world’s preeminent House of Vintages, announces the limited release of its next BHAKTA 50 (1868–1970), Barrel 23: “Morgan.” All previous BHAKTA 50 barrel releases have sold out.
Chinola, the handmade liqueur crafted from fresh passion fruit, announced co-founder Andrew Merinoff will assume the role of Chief Executive Officer and Filipe Carvalho, Chief Operating Officer.
Old Elk Distillery is proud to announce a new release within its Cask Finish Series, launching its first Rye Whiskey finished in Barbados Rum Casks. Initiated in 2021, the Cask Finish Series will also bring back two crowd favorites - the gold medal-winning Port and Cognac Cask Finish Straight Bourbon Whiskeys.
Despite its name, The Specialty Food Association’s Winter Fancy Food Show returned to the Las Vegas Convention Center with plenty of new product innovations in the beverage set, including novel formats in the bubble tea space, updating positioning for kombucha brands and growing prominence for outer space aesthetics.
Space Tea is the world's first apoptogenic mushroom iced tea and lemonade beverage. Space Tea offers a modern spin on both the classic Arnold Palmer — offered in three low-sugar flavors: Original, Golden Mango, Summer Watermelon — and Classic Tea standards with zero sugar and zero calories: Lemon Zero, Hibiscus Zero, and Matcha Zero.
C4 Energy, the leader in the fitness and wellness space, is flipping the script of the outdated “New Year, New You” artifact with its Be You. But Better. Campaign launch, leaning away from the past eras of ‘inspiring’ and ‘hyping’ people up with nothing to back it.
Leading craft cidery, Blake’s Hard Cider (BHC), announces the debut of Sorta Pop probiotic soda, the first non-alcoholic beverage in the brand’s 10-year history.
Fresh off the conclusion of the 2023 Winter Fancy Food Show, Taste Radio editor Ray Latif highlighted new, innovative and better-for-you products from over a dozen exhibitors at the annual event, including a plant-centric soup brand, spicy and chewy candy, sunflower seed-based milk, non-alcoholic wine alternatives and gourmet marshmallows.
Consumers have filed a class action lawsuit against spirits giant Sazerac claiming the company’s malt-based Fireball Cinnamon has misled them because it lacks the whisky base of its parent brand, Fireball Cinnamon Whisky.
