As the relaxation beverage category has expanded, multiple brands within the space have made a concerted effort to diversify their ingredients beyond a single source, whether CBD, L-theanine or another additive.
Thirst Burster, a new functional water focusing on hydration and supporting brain health, was officially announced earlier in the month.
The American Brain Council has named VitaNav's Kenetik Ketone Drink its “Preferred Product” in the category. A recent study that the Council commissioned notes that Kenetik tasted better, cost less per serving and was easier to use than competing products.
STILLY, the new brand of ready-to-drink cocktails in a can, which was released to liquor stores across Minnesota less than four months ago, announced new partnerships with the Minnesota Wild, Minnesota Timberwolves and Minnesota Lynx.
Blue Bottle Coffee announced its latest innovation - Craft Instant Coffee, Espresso.
Coffee mate has done it again! This January, the brand is bringing you two iconic new creamer collabs that are sure to sweeten your day (and your cup of joe!).
Dietrich Mateschitz, the co-founder of pioneering energy drink brand Red Bull and owner of the Red Bull Formula One racing team, has died at the age of 78. Mateschitz’s death was announced Saturday by officials for the company’s Formula One team during the United States Grand Prix in Austin, Texas.
Keurig Dr Pepper (KDP) announced today the appointment of Sudhanshu Priyadarshi as its new chief financial officer, effective Nov. 14.
BeatBox, makers of a ready-to-drink (RTD) alcoholic fruit punch, just hit a $200 million valuation at the close of its $15 million raise aimed at expanding its national retail partnerships.
Everleaf, an award-winning non-alcoholic aperitif, first introduced by bartender and conservation biologist Paul Mathew, in January 2019 is crossing the pond to launch in the U.S. in the fall of 2022.
Jägermeister and the National Hockey League (NHL) announced a multiyear renewal to their U.S. partnership, which will continue to name Jägermeister as the "Official Shot of the NHL."
Blue Ridge Spirits & Wine Marketing and Proximo Spirits are pleased to announce a new partnership to accelerate the growth of a select portfolio of Proximo’s nurture spirits brands across the United States.
Eat & Beyond Global Holdings Inc. (CSE: EATS) (OTCQB: EATBF) (FSE: 988) (“Eat & Beyond” or the “Company”), an investment issuer focused on food technology and the global plant-based and alternative protein sector, is announcing that its wholly-owned subsidiary, Banana Wave, has secured distribution in 178 Hannaford Bros. stores, set to kick off this quarter.
Baloo, a mood- boosting beverage was born out of a joint passion to combat these issues on the go by infusing functionality into an everyday product and establish normalization surrounding the topic of mental health.
