News

La Adelita Tequila To Launch Caviar Collection

The critically acclaimed La Adelita Tequila Single Estate Tequila, is excited to introduce Adelita Caviar, three carefully curated and sustainably sourced caviar offerings in collaboration with the California Caviar Company, founded by Deborah Keane a.k.a the “Caviar Queen.”

375 Park Avenue Spirits Partners With Tommy Bahama Spirits’ For Sales And Distribution

375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce that it has entered into a supply and distribution agreement withTommy Bahama Spirits. Under this agreement, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions as well as support Tommy Bahama Spirits’ marketing efforts.

Meet Fable: The Non-Alcoholic, Botanical Cannabis Cocktail

BKKB Ventures LLC announced the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California dispensaries, lounges and delivery platforms.

Health-Ade Emphasizes Gut Health, Functionality in Brand Refresh

Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.

L.A. Libations Closes Investment for Arriba, orro Brands

Virgo Investment Group announced today that it has invested an undisclosed sum in L.A. Libations-owned brands Arriba and orro. The move comes as the beverage incubator focuses on developing and scaling its own in-house brands, while Virgo’s initial investment could potentially be the first of many, the company said.

VOSS Aims to Broaden Platform With Functional Line

Long known for offering consumers a luxury experience, artesian Norwegian water brand VOSS is now looking to play a bigger role in shoppers’ daily routines with the extension of its VOSS+ line of functional beverages. The launch accompanies a national marketing campaign that seeks to position the brand as an everyday product.

Hornitos Tequila Teams Up With LULAC To Promote COVID-19 Vaccinations In Latino/Latinx Community

The League of United Latin American Citizens (LULAC), the oldest and largest civil rights Hispanic organization in the United States, with the support of established partner Hornitos Tequila, has announced their collaboration to develop and publish the landmark community outreach kit, education and call-to-action further supporting their Vacúnate Hoy Project.

Real Water Inc. Sued After FDA Investigation

Last week, the U.S. Food and Drug Administration (FDA) filed a lawsuit in the United States District Court for the District of Nevada against Las Vegas-based alkaline water brand Real Water, Inc. after an investigation revealed that unsanitary conditions and unregulated practices at the company’s bottling facility led to a non-viral strain of hepatitis contaminating the bottled water late last year.

Essentia Water Adds 500mL Bottle To Its Product Lineup

Essentia Water, the pioneer of ionized alkaline bottled water in the U.S., added a 500mL six-pack to its premium water lineup in direct response to increased consumer demand for multipack options during the Covid-19 pandemic.

Golden Ratio Launching Anti-inflammatory Morning Beverage, Golden Milk

Golden Ratio, the gold coffee category trailblazer, is launched its newest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory and nourishing morning beverage with the caffeine and lower acidity levels Golden Ratio customers have loved in existing flavors. 

Taste Radio: Post-KeVita, Bill Moses Is Once Again ‘Flying’ High… And Sharing His Blueprint For Success

Bill Moses, the co-founder of KeVita and the founder and CEO of fast-growing beverage alcohol brand Flying Embers, spoke about why “online success dictates the rationalization of taking a product to market,” how the company effectively allocates resources across its product lines and why having “the least polarizing liquid” is key to its innovation strategy. He also explained why personal relationships with wholesalers are critical and the importance of finding balance amid an intense drive to win.