News

Cointreau Challenges Andy Cohen, Courteney Cox And Daveed Diggs To The Ultimate Margarita Showdown

Cointreau in partnership with Architectural Digest, Bon Appétit, and GQ, is on the hunt to find America’s favorite summer margarita recipe. To kick off the search, the brands have teamed up with Emmy award-winning host Andy Cohen, home-chef and award-winning actress Courteney Cox and Tony and Grammy award-winning actor, rapper, songwriter, and producer Daveed Diggs to mix up innovative and fresh margarita recipes in The Ultimate Margarita Showdown beginning June 24.

FreeWater Launches With A Foundation And Focus In Philanthropy

FreeWater Inc. launches with a foundation, focus in philanthropy and a product is eco-friendly and BPA-free, and is paid for by the ads printed directly onto the aluminum bottles and cartons. Advertisers have the option to distribute the water for free or sell the beverage for profit. 

Aura Bora Closes $2M Seed Round

Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.

IRI: Pacesetters Show Consumers Eager for Novelty

As consumers “hunkered down” last year amid the pandemic, demand for new food and beverages was very much up, according to IRI’s New Products Pacesetter report examining the performance of 2020’s new product launches.

Bruno Mars Directs And Stars In New Campaign For SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve, Bruno Mars is showcasing his rum empire in a new creative content series.

Electrolit Launches Summer Campaign For 2021

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy.

Three Spirit, The World’s First Plant-Powered Social Elixir, Expands To The US

Following its 2018 launch and swift success in the UK market, Three Spirit, brings its award-winning, non-alcoholic spirit range to the US. Delivering on both function and taste, the drinks innovation company is driven by plants and pleasure harnessing the potential of active botanicals and alchemy to push boundaries and make alcohol-free mean more.