News

Rainier Launches Rainier Mountain Fresh Gin

After 140 years of brewing beer, blazing trails and tracking the mythic Wild Rainiers, Rainier will launch Rainier Mountain Fresh Gin this September.

FULLBAR Expanding to Colorado and Illinois

Proof & Union is happy to announce that it’s unique brand, FULLBAR, will be available both in Colorado and Illinois starting this month.

Gerber Finance Launches Natural Products Division

Citing ongoing growth in the natural CPG market, asset-based lending company Gerber Finance this week announced it would launch a dedicated natural food and beverage products division.

Survey: Labor Day Fuels Optimism Up Amongst C-Store Retailers

Out of a survey group representing 30,000 U.S. convenience retail locations, or roughly 20% of the channel, 65% of respondents indicated that they had a more positive outlook on the total beverage category as compared to the previous one to two months.

Hudson Whiskey Reinvents Itself With Evolved Liquid and Look

In the same way New York continues to evolve and grow, Hudson Whiskey now features more mature liquid with the same bold character, carried through in the taste, the look and the new names, all evoking the attitude that makes New York unlike any other place in the world.

Dry Fly Distilling Adds Bloody Mary to Premium Canned Cocktail

For this latest bit of canned excellence, Dry Fly partnered with the famous Spokane spice company, Spiceology. The spice experts worked their magic mixing with the award-winning Dry Fly Vodka at 8 percent ABV for a concoction that is savory, bold, slightly smoky to the palate.

Bolt24 Calls Out BodyArmor in New Ad Campaign

In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.

Fistful of Bourbon Launches Nationally

Bringing over 100 years of blending expertise to the world of bourbon, Fistful is the first from-the-ground-up American whiskey from the award-winning portfolio.