Founded in 2017, Wildwonder currently has a distribution footprint of about 100 independent retail doors and about 300 office and on-premise accounts. According to founder and CEO Rosa Li, the name change reflects a new brand identity that moves beyond tea and transforms the company into a broader health and wellness beverage platform.
Typically, food and beverage represents only around 3.2% of total U.S. online sales. But through a combination of factors, the outbreak of the novel coronavirus, COVID-19, has accelerated the shift to web-based shopping.
LGND Inc., the producer of the natural nootropic performance beverages LGND Original and LGND Silk, is partnering with Tenace Incubation for distribution in Southern California.
Minneapolis-based functional beverage brand So Good So You is sending care packages to hospitals across the highest-risk areas in the United States battling COVID-19. The community-driven company recently announced a national call for consumers to nominate ER and ICU workers in the following areas: New York, New Jersey, Northern & Southern CA, Seattle/Washington, Detroit, Miami, FL, Chicago, IL, Massachusetts, Louisiana and Pennsylvania.
Some growing food and beverage companies are concerned that they will be left out of a new set of loans designed to lessen the impact of the coronavirus crisis because they are backed by investment funds.
While some of the category’s larger players have sought to build a consumer base by leaning into mainstream flavors, M Kombucha, formerly known as Kombucha Culture, is staking its brand on the drink’s purported functional benefits.
EBOOST Surpasses 3,000 Doors Ahead of Nationwide Expansion; Sweet Reason Adds Big Geyser, L.A. Distributing; ALO Drink’s Jèn Collagen + Aloe Line Enters Sprouts Farmers Market Stores; Natalie’s Orchid Island Juice Company Expands in Whole Foods
Winter finally came to a close this month and beverage brands are looking forward to warmer weather, with new watermelon flavors from SUNNYD, LaCroix and Jones Soda, and a new light lemonade line from Calypso. Check out the gallery for notable March releases, including the latest functional shot from More Labs and caffeinated releases from Brew Dr and Daytrip.
David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.
G&Juice, the female-run, CBD-infused sparkling beverage collection, is excited to announce that is has launched its portfolio of mouth-watering beverages including: Coconut Vanilla, Ginger Peach, Strawberry Lemonade, and Blueberry Mojito.
Sun Chaser’s alcohol-free “buzz” is on a mission to disrupt and redefine the alcohol industry for the better.
Last fall, an invigorating introduction from Brew Dr. Kombucha hit shelves: Uplift, the first ever high-caffeine kombucha on the market.
In a conversation with BevNET managing editor Martin Caballero, veteran natural CPG consultant Bob Burke, principal at Natural Products Consulting LLC, offered his insights and perspectives on how brands can manage their teams, relationships and finances to both survive this trying period and to thrive at its conclusion.
As COVID-19 rapidly transforms consumer behavior, data firms are closely monitoring patterns to help predict an uncertain journey ahead. In a report last week, research firm IRI explored current consumer behavior and trends from past economic downturns, along with spending across markets.
