Fever-Tree, the world's leading producer of premium tonics and mixers, has announced its Refreshingly Light Cucumber Tonic is arriving in the U.S. market. A limited edition, Refreshingly Light Cucumber Tonic perfectly captures the essence of summer and complements spirits like gin, vodka, tequila, aperitifs and more, with 43% fewer calories than Fever Tree Tonics.
NessAlla Kombucha, the nation's first craft-brewed kombucha maker, is launching a line of hemp-derived CBD infused flavors this month. The new flavors include Butterfly Effect, Magic Matcha and J-Hops.
The ways in which brands can effectively connect with consumers are constantly changing as social media and e-commerce platforms continue to evolve. While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram.
HFactor, hydrogen-infused functional water, is celebrating its two-year anniversary with the launch of four delicious flavors, increased distribution and a brand refresh. HFactor is adding Watermelon, Blood Orange, Honeydew and Tart Cherry flavors to its line of award-winning hydrogen infused water.
MATI Energy, the first craft-brewed organic energy drink, has issued the #MATI30 Challenge, inviting consumers to break free from the crash that comes with their typical caffeinated beverage choice and make the switch to the certified organic energy drink for one month.
The Living Apothecary has announced the launch of its organic probiotic teas into new retailers across the country as the brand continues to expand into the natural, club and conventional grocery channels.
Cheribundi Inc., the leading producer of tart cherry juice products, has announced significant changes to the company’s executive leadership team.
In this video from BevNET Live Summer 2019, Whipstitch Capital co-founder and managing director Nick McCoy walks through how investment, mergers and acquisitions work in the beverage industry, breaking down topics including the core financial differences between the food and beverage spaces, how competition is increasing as new brands enter the market, and how major corporations think about acquisitions.
ITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha green tea concentrate at the Summer Fancy Food Show in New York City.
Clear/Cut Phocus (Phocus), a first-of-its-kind premium sparkling water containing natural caffeine and L-theanine, is now available at over 800 CVS locations nationwide. CVS has brought on Phocus as part of the pharmacy chain's better-for-you-beverage program, a commitment to promoting the personal wellness of its customers by providing healthier beverage options on its shelves.
Matthew Rich is the founder and CEO of Be Mindful Beverages, a company aiming to provided better options for under served markets, starting with natural energy. Its first product line offers low sugar, organic and clean label energy drinks with sophisticated flavors, caffeine sourced from green tea and antioxidants and vitamins from natural juices and herbs.
Remedy Organics, the leading producer of incredibly delicious and functional wellness beverages, has announced the launch of Golden Mind. This newest flavor nourishes the body with DHA Omega-3 derived from sustainably sourced microalgae.
Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”
Utmost Brands, Inc., maker of all-natural GuS Sodas introduced a new line of superior tasting, 30-calorie ginger ales at the Summer Fancy Food Show in New York. Available in 12 oz. slim cans, the new line features three flavors: Original Dry Ginger Ale, Peach Ginger Ale, and Raspberry Ginger Ale.
