Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category
This week’s episode features an interview with Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.”