Delivering on transparency is now table stakes for brands if they want to connect with the largest and most diverse generation on the planet with a purchasing power of $360 billion – 60% of whom say they don’t trust claims brands make about their products.

This year’s spirits news was full of big names and bold moves: warring tequilas, sudden closures, celebrities popping in and out of the industry, and even an intern blowing things up. Here are the top 10 BevNET spirits stories, as ranked by popularity.

From the continued rise of the all-day drink to sophisticated zero proof concoctions, 2024 was a year of both nostalgic and progressive ideas in cocktails. So what’s in store for 2025?

Diageo is reportedly exploring a sale of Cîroc Vodka, the brand once transformed by the support of disgraced music mogul Sean “Diddy” Combs, who is now in prison facing federal charges of sex trafficking among other crimes.

The first of two major reports that will inform the 2025 Dietary Guidelines for Americans’ alcohol consumption recommendations has found that moderate drinking is better than not drinking for certain health issues.

This year, BevNET moved our coverage even deeper into spirits, RTD cocktails and a new generation of “adult” non-alcoholic drinks. It’s only fitting that we expand our awards to honor the work of entrepreneurs pushing these categories to new heights.

For the first time in over 50 years, a new American spirit category has been born. What's next for American single malt?

The Federal Trade Commission (FTC) is suing Southern Glazer’s Wine and Spirits (SGWS), the nation’s largest alcohol distributor, over its pricing practices.

Aligned with BevNET's commitment to explore burgeoning beverage trends and innovative brands, the BevNET Spirits Awards are focused on shining a light on the dynamic spirits industry, including large and small spirits Companies, ready-to-drink cocktails, ready-to-serve cocktails and non-alcoholic spirits.

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and unknowns.”