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Soda, Energy Drinks Dropped From Nebraska SNAP

Nebraska has successfully petitioned the USDA to remove soda and energy drinks from the state’s SNAP benefits, signaling a broader change happening in MAHA policy and its impact on the beverage industry.

New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers Arrive

The warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl Company. This week’s new products also feature a slew of new non-alcoholic cocktail launches from startups like De Soi and Naked Life to legacy liquor players like Campari. Plus, we look at Vitaminwater’s big refresh.

Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand

The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.

Reed’s Says Production Can Finally Meet Demand as Q1 Sales Rise

In its first earnings since new CEO Cyril Wallace joined the company last month – following a two decade career at PepsiCo – Reed’s projected confidence moving forward as net sales grew 4.5% to $10 million in the quarter and supply hurdles appear to have stabilized.

Sales Rise Over Easter, But Will They Keep Up?

Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.