As Natural Products Expo West 2022 moves past the halfway point, BevNET and NOSH editor-in-chief Jeff Klineman and BevNET reporter Brad Avery offer their takeaways from day two of the trade show in this video.
In this edition of Category Closeup, BevNET reporter Brad Avery and a panel of CPG leaders take a look at one of the fastest growing (and most misunderstood) trends currently emerging within the food and beverage space: web3. This disruptive, decentralized technology platform – which includes NFTs, cryptocurrencies, blockchain and Metaverse – has emerged as a new, disruptive tool for companies of all sizes.
As CEO of online consulting firm Sharma Brands, Nik brings unique insights and experience as to how CPG companies large and small should think about their go-to-market strategies and their approach to establishing a brand in the modern web environment.
In this episode of Category Closeup, we examine the current state of the “zero-proof” beverage category, including why the movement is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Plant-based energy drink maker Yerbae announced this month the addition of Brian Neumann as its new CMO. This is the first c-suite level position for Neumann, a former brand manager and associate director for The Kraft Heinz Company, where he oversaw national advertising campaigns for the Heinz ketchup brand.
In this video recap, BevNET and NOSH editors Martin Caballero, Carol Ortenberg and Jeff Klineman discuss the latest news, trends and products that emerged from the show, touching on the evolution of keto-friendly products, the impact and influence of alternative retail channels, and much more.
Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.
Looking ahead to the second half of this year and beyond, retention of new shoppers, increasing comfort buying CPG online and acceleration of investments by leading retailers in online capabilities is set to drive expansion of online grocery further, representing an estimated 12% of total edible sales.
After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.
After a decade spent building their portfolios by aggressively acquiring or investing in small, innovative beverage brands, the heady days for strategics may be ending. That’s according to a new report released this month by Rabobank in which analysts unpacked the various conditions that have seen the likes of Coca-Cola, PepsiCo and others forced to adjust their investment strategies.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from hellowater, GIVN, Richard's Rainwater, FLOW Alkaline Spring Water, Akeso, The Alkaline Water Company, Open Water, TEN Alkaline Water, and ÈSSE.
In this episode of Category Close-Up, our panel of experts examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences.
In this episode of Category Closeup: Expert Analysis, the panel examined the development of the modern energy drink market, framing current trends against historical precedents and consumer preferences.
In our last episode of Category Closeup: Product Showcase, we spoke with a range of kombucha and probiotic drink brand leaders about their latest product launches and market strategy. This clip features additional interviews from the show with Circle Beverage, Humm Kombucha and Urban Farm Fermentory.
