This week, Spencer Sheehan, an attorney who has led several legal campaigns alleging deceptive advertising by food manufacturers, has recently filed a pair of class-action lawsuits on behalf of consumers who he claims are being misled by water brands.
Fair Trade USA and Chobani announced yesterday the formal launch of a certification program for dairy farms and cooperatives “that provides financial premiums to dairy farmers and workers, which will help protect and empower them while raising sustainability standards,” according to a press release.
Rowdy Energy announced today that it has raised $13 million in a fundraising round intended to shore up the brand’s marketing initiatives and finance new innovation. Launched last year, Rowdy Energy is a better-for-you energy brand founded by CEO and Suja founder Jeff Church and NASCAR star Kyle Busch.
One year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and reformulated RTD line to deepen its presence at natural retailers while it takes on ecommerce with its similarly refreshed powder mixes.
Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.
This month’s Office Hours assembled leaders from three leading incubation programs to get strategic advice for brands on overcoming the kinds of obstacles they face as they grow, and ways that they can pivot safely when they’re met with unexpected challenges.
Looking to bring consumers back into the arms of dairy, New York-based Maple Hill Creamery debuted Zero Sugar Organic Ultra-Filtered Milk, the first product in a new platform of sugar free dairy made without sweeteners or additives.
The combined company — with a market capitalization valued at $8.2 billion at the end of trading on April 30, 2021 — will operate under the Tilray name moving forward and continue trading on the Nasdaq under TLRY and will begin trading on Toronto Stock Exchange under the same ticker symbol beginning May 5.
Owen’s Craft Mixers has closed a $7.5 million funding round that includes singers Ryan Hurd and Lee Brice, ex-NHL star Mario Lemieux and strategic investment from the Mass Family Office.
This week, we’re joined by Chris Fanucchi and Samantha Citro Alexander, the co-founders of Bitewell, a new startup platform that aims to make healthy purchasing decisions easier via curated options for grocery and restaurant delivery. Fanucchi and Citro Alexander spoke about Bitewell’s multi-pronged business model, why competition isn’t easily defined and how the company works with emerging food and beverage brands.
With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.
Despite seeing a 9.7% decline in net sales in the first quarter of 2021, Molson Coors Beverage Company reported solid sales for its non-alcoholic beverage portfolio, including new energy venture ZOA. Speaking to investors and analysts on a conference call Thursday, CEO Gavin Hattersley said ZOA has been “extraordinarily well received by retailers and by distributors alike.”
Just when it seemed the beverage industry had it all figured out when it came selling to millennials, in comes Gen Z. Gen Z Brands is a new Arkansas-based, sustainably packaged bottled water brand that has taken its namesake from its target demographic.
Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.
