Fire Cider Secures New Production Facility, Inks GNC Partnership
The company's move to a new 20,000 sq. ft. production facility, due to be fully operational this fall, helped make the deal to enter 4,500 GNC locations nationwide possible.
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Press Clips: Bulletproof to Open Cafe in NYC, Colorless Coffee Hits the Market
In this edition of Press Clips: Bulletproof is headed to the Big Apple; one year after Berkeley, Calif.’s tax on sugar-sweetened beverages took effect, citywide sales of sugar-sweetened drinks fell by nearly 10 percent; the first colorless coffee in the world hits the market.
BodyArmor to Debut First TV Commercial During NBA Playoffs
BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.
In the Courtroom: Lifeway Face Lactose Suit; Ex-Marley Coffee CEO Settles
Lifeway Foods is facing a class-action suit alleging that it deceived customers in claiming its Plain Kefir is “99 percent lactose free," while the ex-CEO of Jammin' Java reaches a settlement with the U.S. Securities and Exchange Commission.
JUST Water Taps Ira Laufer As CEO; Kara Rubin Joins
In an interview with BevNET, Laufer said he was motivated by the “social and environmental impact that I could be a part of.”
BevNET Podcast Ep. 53: IRI CEO on How “Artificial Intelligence Will Automate The Simple”
Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."
REBBL Announces Two New Hires
Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.
Elmhurst Goes Non-Dairy With New ‘Milked Nuts’ Line
Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.
“Ugly” Produce Platform Full Harvest Closes $2M Raise
The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.
Moonshine Sweet Tea Expands into Target
The Austin, Texas company announced this week that its entire six-flavor line will be available in 1,472 Target stores nationwide. The rollout is in process and expected to be completed by the first week of May
Daily Greens Expands Retail Presence, Adds ‘Just Veggies’ Line
After launching its Green ADE line at select CostCo locations in Texas in January, the new line of flavored lemonades will soon be expanding throughout the country in retail and grocery, with plans to extend into more CostCo regions, Meijer stores in the midwest, and for a a full line launch in the New York City metro area.
Study Finds Recyclability Issues In Weight, Labels for PET Bottles
The results concluded that ultra-lightweight bottles can negatively impact the effectiveness of recycling systems, while showing that the a majority of the bottles tested showed significant issues in recyclability, based on Association of Plastic Recyclers (APR) guidelines.
BevNET Podcast Ep. 52: How To Revolutionize, Democratize Healthy Food? Chew On It.
Adam Melonas has a pretty simple mission: he wants you to eat tasty, healthy snacks. The Australian-born chef and entrepreneur is the founder and CEO of Chew LLC, a Boston-based food incubator, whose primary focus is to recreate legacy snack brands from “the ground up, inventing new processes to make them more nutritious and delicious every time.”
Nielsen: Energy Drinks See Modest Growth in March, CSD Down
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.