Headlines

Nestea Takes ‘Less is More’ Revamp On Tour

After announcing earlier this year that the tea brand would be relaunched with new packaging and a cleaner formula, Nestle Waters North America is now taking the new Nestea to several U.S. cities with a touring “tiny home,” starting Wednesday in New York City’s Herald Square.

Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Honey Finds Sweeter Spot With Beverages

In 2015, an internal volumetric study from the National Honey Board surveyed food and beverage companies and found non-alcoholic beverages have surpassed baking as the most popular category for honey.

Industry Vets to Take on Cancer with Gratitude Foods

Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.

BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant

In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.

Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal Action

Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”

Pepsi Fire Spices Up Summer Soda Season

PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.

Chuck Muth, Former Coke Exec, Moves from Bevs to Burgers

Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.

Vita Coco Investigating Strange Object Found in Carton

Vita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object -- what she called an “octopus looking thing” in her coconut water -- prompting a media frenzy after a Facebook post last month that has now been shared more than 52,000 times.