Juicy news coming out of California: Jeff Hansberry, the president of Starbucks’ Evolution Fresh unit, has taken a new role as president and chief commercial officer of sales and marketing broker Advantage Solutions.
We often ask event speakers to consult their crystal balls for the future of the beverage business. This time, we reached out to friends so that you wouldn’t have to travel. So here’s what they’re thinking about as they look down the road, and also, what we think some of our biggest questions are for the industry in 2016.
Just as kombucha has evolved from a community of homebrewers to a $600 million beverage category, Kombucha Brewers International has taken significant steps over the last year to further professionalize its role as the trade association for the industry.
A brand pivot in 2012 enabled growth, noted CEO Chris Cuvelier.
Monster Beverage Corp. is facing new lawsuits whose plaintiffs allege that consumption of the company’s energy drinks resulted in serious injuries
Company founder Chris Cooper said that the capital investment was necessary because he views ownership of the production process as the optimal way to maintain a consistent level of quality and control profit margins in the long term.
While Gatorade may be the beverage of choice for most professional footballers, defensive players on the Super Bowl-bound Carolina Panthers have been chugging alkaline water all season.
Duffy said the company will be aggressive in its efforts to expand its operations and earn more business.
It’s fair to say that tea-based tonics, birch tree water and canned wine are beverage concepts that might not be ready for mainstream grocery aisles. However, they may represent the kind of bleeding-edge innovation that has propelled significant change on beverage shelves over the past decade.
Executive-level moves in premium coffee and cold-pressed juice highlight this edition of People Moves.
Monster Energy appears to be returning to form following a period of growing pains and “transition issues” that resulted from the energy drink giant’s transition into The Coca Cola Company’s distribution system last year.
Protein-infused beverages in a variety of formats have picked up new distribution and retail placement in recent weeks.
The launch of new flavors at the top of 2016 follows what was a year of high-profile media placements for cactus water, along with notable gains in distribution for Caliwater.
Fortune profiled the raise, which included contributions from several former investors of Christopher’s Deep Eddy Vodka and Sweet Leaf Tea Co.
