News

C4 Announces Costco Partnership

C4, America's number-one pre-workout brand and fastest-growing performance energy drink, is proud to announce that carbonated C4 is now available at Costco.

Nut-based Brands May Adjust Calorie Counts After USDA Research

The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Zuckerman Honickman Announces Partnership With Pulp Packaging International

Industry leading beverage packaging supplier, Zuckerman Honickman, Inc., announced today that it has partnered with Pulp Packaging International, the developer of a patented bottle to hold liquid that is biodegradable and is make from environmentally sustainable materials.

Tulua Functional Shots Launches New Branding and Packaging

Ginger Shots, Inc announced that they have officially changed their company name to Tulua®, to reflect their rebranding of the company’s premium line of functional superfood shots. Along with the name change is a new website: www.drinktulua.com.

Fairlife Launches Coffee Creamers

Fairlife, LLC has debuted fairlife creamers, its latest line of premium products made with ultra-filtered milk. Best known for creating fairlife ultra-filtered milk, an innovative beverage that helped to usher in a new era of value-added ultra-filtered dairy products with more nutrition, fairlife is now extending its dairy credentials into creamers.

Beyond RX, Rahal Talks Investing & Next Steps

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.