How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.
Cold-pressed juice shot brand Vive Organic recently announced its first full size RTD product – Immunity Sparkling Drink, a three flavor line of certified organic sparkling beverages packaged in 12 ounce cans. The products have 40-45 calories per can, more than 20% fruit juice, and are enhanced with a cocktail of good-for-you ingredients.
The Finnish Long Drink - America’s #1 long drink brand made with real liquor and sparkling citrus has announced new statewide distribution across Tennessee.
The González family continues their extraordinary tequila-making tradition with their latest limited-edition offering: El Mayor Extra Añejo Port Cask Aged. The ultra-premium tequila is aged for 42 months in port casks and distilled from Blue Weber agave. Approximately 6,000 bottles will be available on an allocated basis, with a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora González Lux, the limited-edition tequila will be available nationwide in July.
Taste Radio’s hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids’ beverages and cigarette-styled snacks made for “invisible friends.”
The Finnish Long Drink - America’s #1 long drink brand made with real liquor and sparkling citrus has announced new statewide distribution across Louisiana.
Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Infused Spring Water and energy shots, announced Sprouts Farmers Market has begun selling the beverage maker’s flagship product in stores.
Mastersfund announced that the Fund has made an investment in heywell, the Chicago-based, fastest growing sparkling adaptogenic water brand. Mastersfund’s investment in heywell allows the female-founded brand to solidify its position as the one to watch.
Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Infused Spring Water and energy shots, announced that the beverage maker’s flagship product is currently available at Lowes Foods locations.
Waterloo Sparkling Water, known for its authentic fruit flavors and lively carbonation, announced its all-new Passion Fruit sparkling water and the long-awaited return of its Summer Berry, both as limited-time-only (LTO) offerings for the summer. These launches come on the heels of significant gains in retail distribution for the brand. In addition, Waterloo officially debuts its new creative campaign, Water Down Nothing, bringing to life the full-flavor sparkling waters that the brand is known for.
Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Water and energy shots, announced that the beverage maker’s flagship product is currently available at MAPCO Express locations.
Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade is bursting with flavor. This new recipe is Monster's twist on classic lemonade, hitting the ideal balance of tart and sweet. As always, it's mixed with the world-famous Monster Energy Blend.
Eternal Water announces it has nearly tripled its sales force, adding over 30 people to its team. This aggressive expansion comes as demand for the No. 3 selling alkaline water hits an all-time high. According to recent IRI reports,Eternal Water's24-week growth rate of 31 percent outpaced the premium water category, where it is currently a top-10 brand. Its year-over-year growth in convenience checked in at 52 percent, and US foods increased by 28.2 percent. In the natural channel, where Eternal Water has a 7.3 percent market share, demand grew by more than 47 percent over 24 weeks.
Lost Lantern, an independent bottler of American whiskey that launched less than 18 months ago, is pleased to announce their Summer 2022 collection, featuring seven limited edition single casks from six celebrated craft distilleries: McCarthy’s in Oregon, Frey Ranch in Nevada, Starlight in Indiana, Dad’s Hat in Pennsylvania, St. George in California, and Balcones in Texas.
