Jones Soda Co. Appoints Al Rossow to Its Board of Directors

Jones Soda Co. (the “Company” or “Jones Soda”) (OTC:JSDA)(TSX Venture Exchange:JSD), announced today that it has appointed Mr. Al Rossow to its Board of Directors.

Mr. Rossow has had extensive experience in the operational side of several consumer brand beverage companies. Most recently, Mr. Rossow was the CFO of Kendall Jackson Wine Estates where he was responsible for finance, planning and information technology for America’s leading high-end wine company. Prior to Kendall Jackson, Mr. Rossow served for 10 years as Executive VP, CFO and Director of The Boston Beer Company, Inc, a NYSE listed company and brand holder of Samuel Adams Boston Lager. Mr. Rossow was responsible for finance, investor relations and international sales for Sam Adams. Mr. Rossow joined The Boston Beer Company when it was $20 million in annual sales and helped the founder of the Company grow from that level to over $200 Million in revenue. Prior to this, Mr. Rossow was President of The Hingham Group, a consulting company that focused on assisting client companies improve profitability and identify new market opportunities. Earlier he was Group Vice President and CEO of A&W Beverages and prior to that Vice President Marketing Programs for Pepsi-Cola and a Vice President Sales for Pepsi Cola Bottling Group.

Peter van Stolk, President & C.E.O., stated, “We are very excited to have Mr. Rossow join our Board of Directors. Mr. Rossow has had invaluable beverage brand experience both on the operational side and sales & marketing ends of the business. His practical experience in building a beverage companies from the $20 Million to over $200 million truly will be an asset to our board. We are proud that our company has attracted such a qualified individual as Mr. Rossow as an independent director.”

Headquartered in Seattle, Washington, Jones Soda Co., manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells it through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.

This press release contains forward-looking statements and projections concerning the Company’s plans, strategies, expectations, predictions and financial projections concerning the Company’s future activities and results of operations and other future events or conditions, and are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “believe,” “anticipate,” “may,” “will,” “plan,” “intend,” “estimate,” “could,” and other similar expressions are intended to identify these forward-looking statements. In particular, statements in this release regarding potential growth opportunities, working capital and cash flow management, operational and expense controls, profitability and results of operations are forward looking. Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. These statements by the Company are subject to certain risks, including, among others, future demand for Jones Soda, Jones Naturals and Whoopass, competition from other businesses providing similar products, the ability to maintain profitability and control expenses and the Company’s ability to successfully execute its business strategy. These and other risks and uncertainties are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, which are available at the SEC website at

The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

CONTACT: Jones Soda Co.
Jennifer Cue, 206-624-3357